Website Conversion Optimization Specialist

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.  

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Growth Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. 

Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you. In addition to a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future. 

About the Position:  Website CRO Specialist

The Website Conversion Rate Optimization (CRO) specialist will define and drive the CRO strategy and roadmap for g-p.com.

Working with our Website Optimization Marketing Manager in optimizing our website to enhance user experience and maximize conversion rates for our B2B and soon-to-launch ecommerce SaaS product. 

You will work closely with our marketing, martech and product teams to design, implement and analyze CRO projects, ensuring that our website is optimized for lead generation and sales. 

You are an expert at creating A/B tests – including the planning documents detailing how the user flows through the funnel – and your decisions and recommendations are driven by data and will embrace methodologies that constantly improve lead conversions.

The ideal applicant is an analytically oriented, thinker and a methodical marketer who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. 

What You’ll Do:  

• Analyze and Optimize: Conduct thorough analyses of user behavior, website performance, and conversion funnels to identify areas for improvement.

• A/B Testing: Develop, implement, and manage A/B tests to evaluate the effectiveness of different website elements, including headlines, calls-to-action, forms, and layouts.

• User Experience (UX) Enhancements: Collaborate with the design and development teams to create a seamless and intuitive user experience that encourages conversions.

• Performance Tracking: Monitor website performance using analytics tools (e.g., Adobe analytics, Optimizely) and generate regular reports on key metrics such as conversion rates, bounce rates, and user engagement.

• Lead Generation: Develop and implement strategies to increase lead generation through website optimization, including the use of forms, chatbots, and other lead capture tools.

• Competitor Analysis: Conduct regular competitor analysis to identify industry trends and best practices in CRO.

• Stakeholder Collaboration: Communicate findings, recommendations, and progress to key stakeholders, including marketing, sales, and product teams.

Your Expertise: 

• Bachelor's degree in Business, Marketing, or a related field

• 5 years in digital marketing with a strong focus on CRO, A/B testing and multivariate experiments

• Solid understanding of performance marketing, conversion, and online customer acquisition

• Good understanding of UX practices

• Experience with Google Tag Manager

• Expertise in A/B and multivariate experiments, and A/B testing tools such as Optimizely 

• Awareness of web design, emerging technologies, and UI frameworks

• Ability to accurately estimate work effort and meet aggressive schedules

• Advanced or expert knowledge and experience using Google Analytics.

• Strong work ethic with a commitment diving into the details demanded for flawless execution.

• Working knowledge of HTML, CSS, and JavaScript development and constraints

The annual gross base salary range for this position is $82,000 to $102,000. Actual compensation for this position may vary and will depend on multiple factors including relevant qualifications, experience, education and geographic location. This position is also eligible for an annual bonus dependent on various factors, including and without limitation, individual and company performance in addition to base salary.

G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental Insurance, vision Insurance, 401k, and sabbatical after 5 years of service.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

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