Vice President - Product Marketing

The Vice President of Product Marketing is a strategic leader responsible for crafting and executing comprehensive product marketing strategies that align with our overall business objectives. This role requires a blend of creative insight, analytical acumen, and strong leadership to elevate our market presence, drive demand, and accelerate revenue growth. You will work closely with cross-functional teams—including Product Management, Sales, and Customer Success—to ensure our products resonate with the market and our customers

What You'll Do

• Strategic Leadership:

  • Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities.

  • Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives.

• Product Positioning & Messaging:

  • Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products.

  • Collaborate with Product Management and R&D to ensure market insights and customer feedback inform product development.

• Go-To-Market Execution:

  • Lead the planning and execution of successful product launches, including coordinating with marketing, sales, and customer support teams to ensure seamless rollouts.

  • Support targeted go-to-market campaigns that generate leads, drive upsell, increase adoption, and enhance customer engagement.

• Market Intelligence & Competitive Analysis:

  • Oversee ongoing market research, competitor analysis, and customer feedback loops (including customer advisory board meetings) to identify trends, opportunities, and risks.

  • Use insights to inform strategy, refine messaging, and optimize the product portfolio.

  • Maintain or develop new buyer personas and customer journeys in support of business objectives

• Team Leadership & Collaboration:

  • Build, mentor, and manage a high-performing product marketing team, fostering a culture of innovation and excellence.

  • Partner with Sales to create effective sales enablement tools, training programs, and collateral that empower the team to close deals.

  • Partner with Customer Support & Success teams to develop a product enablement strategy that improves upsell and reduces churn

• Metrics & Performance Management:

  • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives.

  • Regularly report on performance, adjusting strategies as needed to maximize impact and ROI.

About You

• Experience

  • 10+ years of Product Marketing experience within B2B Saas companies

  • 5+ years in a senior leadership role

  • Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth

  • Experience in a multi-product/solution environment

• Skills & Competencies

  • Deep expertise in product positioning and messaging.

  • Exceptional strategic thinking, with the ability to translate complex market data into actionable insights.

  • Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment.

  • Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels.

  • Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies.

  • Adept at cross-functional collaboration and comfortable working in a matrixed organization.

  • Excellent verbal and written communication skills.

  • Analytical mindset with the ability to research and synthesize ample data about specific markets.

  • Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals.

  • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is highly preferred.

Additional Information

• This position is preferred to sit in Austin, Texas.