Experienced Media Buyer for TikTok & Meta Advertising Campaigns

Description:

Are you a savvy media buyer with a passion for social media marketing? We are looking for an experienced Media Buyer to manage and optimize our advertising campaigns on TikTok and Meta (Facebook & Instagram) platforms. The ideal candidate possesses a strong background in digital marketing, demonstrating proven success in driving engagement and conversions through targeted media strategies.

Responsibilities:

• Campaign Strategy Development: Create comprehensive media buying strategies tailored to TikTok and Meta platforms to achieve business objectives.
• Creative Generation & UGC Management: Develop compelling ad creatives and manage User-Generated Content (UGC) to enhance campaign effectiveness.
• Campaign Design & Creation: Design and set up advertising campaigns, including audience targeting, budgeting, and scheduling.
• Ad Management & Tracking: Oversee the deployment of ads, monitor performance metrics, and utilize tracking tools to measure campaign success.
• Performance Monitoring: Continuously analyze campaign performance data to identify trends, strengths, and areas for improvement.
• Data-Driven Optimization: Make informed adjustments to campaigns based on data insights to maximize Return on Investment (ROI).
• Budget Management: Allocate and manage advertising budgets efficiently to ensure cost-effective ad spend and optimal resource utilization.
• Reporting: Provide regular reports on campaign performance, highlighting key metrics, insights, and recommendations for future strategies.

Qualifications:

• Proven Experience: Demonstrated success in media buying and campaign management on TikTok and Meta platforms.
• Digital Marketing Expertise: Strong understanding of digital marketing principles, including SEO, SEM, and social media marketing.
• Creative Skills: Ability to generate engaging ad creatives and effectively manage UGC to support campaign goals.
• Analytical Skills: Proficient in using analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager) to track and interpret campaign data.
• Strategic Thinking: Capable of developing and executing strategic media plans that align with business objectives.
• Communication Skills: Excellent written and verbal communication skills for clear reporting and collaboration.
• Attention to Detail: Meticulous in tracking campaign metrics and making precise adjustments to optimize performance.
• Time Management: Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Certifications: Relevant certifications in digital marketing, such as Facebook Blueprint, Google Ads, or TikTok Marketing Partner certifications.
• Portfolio: A portfolio showcasing previous successful campaigns on TikTok and Meta platforms.
• Industry Knowledge: Familiarity with the latest trends and best practices in social media advertising and digital marketing.

Why Join Us:

• Dynamic Environment: Work in a fast-paced and innovative setting where your expertise will directly impact our growth.
• Collaborative Team: Join a team of passionate professionals committed to excellence and continuous improvement.
• Growth Opportunities: Opportunities for professional development and advancement as we expand our digital marketing efforts.

If you have a proven track record in media buying and a passion for driving successful advertising campaigns on TikTok and Meta platforms, we would love to hear from you! Apply now to take your career to the next level with us.