Sr. Marketing Operations Manager

POSITION SUMMARY 

The UpKeep marketing team is looking for a highly motivated, analytical, and detail driven Marketing Operations Manager to dive in and own the day-to-day execution /orchestration of our martech stack, build programs, run campaigns, and help us to build out our attribution and scoring models. 

You must have a deep understanding and experience with the marketing funnel (think double funnel where inbound and ABM converge) and a passion for helping the team build processes that scale. This is a high growth environment with a team that thrives on collaboration and metrics to drive results and continual scale.  If you’re a martech expert that is looking to be a key pillar of our marketing team, please reach out!  

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

• Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results

• Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization 

• Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points 

• Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc)

• Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team

• Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution 

• Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc.  Develop and document data capture process and enable marketers to ensure data collection and standardization

• Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools 

• Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes

EXPERIENCE  

• Bachelor's degree in marketing or business administration, or related field

• 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation

KNOWLEDGE 

• Building, adjusting, and maintaining demand generation and attribution models

• Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data

• Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach

• Strong knowledge with Salesforce reporting 

• Strong ability to provide deliverables while navigating ambiguity 

• Experience at a growth stage SaaS company preferred

DESIRED BEHAVIORS 

• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.

• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.

• Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.

• Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs. 

• Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn. 

• Communicates ideas – respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives. 

• Works collaboratively – shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work.  

• Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values. 

• Act as a good citizen of UpKeep.  

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $130,000- $150,000 USD per year.