Sr. Lead, Product Marketing Manager - Trust & Safety

We are looking for an experienced product marketer to join our growing Consumer Marketing team. Working closely with product, legal, and comms, this role will drive the go-to-market strategy for privacy and integrity product features and policy updates. Tech innovation has never moved at such a rapid pace before, in particular with the innovations in Generative AI. As we innovate, use new technology and experiment with new capabilities we also need to be cognizant of how we stay compliant, and remain safe and positive for our users. At Pinterest we are committed to the safety and wellbeing of our users – in fact, we were the first signatory and partner of the inspired internet pledge. In this role you have an opportunity to shape our product strategy, and how we connect our strategy to our users. Come help us build a more positive internet. 

What you’ll do:

• Product strategy: Shape our trust & safety product strategy through market analysis, risk assessment and user research in partnership with UXR, brand research, legal and policy teams. Understand jurisdiction-specific requirements, and prioritize development for user safety.

• Go-to-market strategy: Lead and execute go-to-market strategies for product and policy updates in the trust & safety space including development of key messaging and positioning, recommended product sequencing, and internal and external rollout strategy.

• Narrative building: Craft strategic narratives for Pinterest’s trust & safety strategy for external stakeholders such as consumers, partners, and investors.

• Analysis: Use data and insights to drive adoption of strategic priorities, influence overall consumer growth initiatives, and set KPIs for launches or updates.

• Cross-functional alignment: Drive XFN alignment throughout the go-to-market process, including securing buy-in from the executive team. 

• Product education & enablement: Educate and inspire internal and external teams on Pinterest’s trust & safety solutions 

What we’re looking for:

• Bachelor's degree in Marketing, Business, or related field. 

• 8+ years of product marketing and/or product management experience at a fast growing ad tech company in:

  • Trust & safety, privacy, integrity and/or generative AI

  • Consumer product development

• Strong critical thinking and analytical skills – you are a good writer and delight in authoring a strategy rooted in consumer insights and data.

• Experience partnering closely with legal and policy teams, and aware of the latest regulatory requirements in ad tech.

• Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.

• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

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