Sr. Director - CRM

​​About the Role:

The Senior Director, CRM is responsible for developing and implementing strategies to improve our customer communications. This is done by enabling scalable lifecycle campaigns to ensure customers have a great onboarding and active customer experience. The foundation of success will be measuring the effectiveness of this work on the customer journey and building a messaging platform capable of scaling with the growth potential of the business.

This person will lead all aspects of the company’s CRM efforts, not limited to: Email, SMS, push notifications, in-app content & content development. They will also lead development of the staff, processes, and systems necessary to establish a world-class CRM team. This role will integrate with a large cross-functional group to ensure that Hims and Hers CRM growth is accelerating as we continue to evolve as a business, with success expected across the entire customer lifecycle.

You Will:

• Develop and maintain best-in-class CRM strategy for Hims and Hers product categories that result in strong acquisition and retention metric improvements

• Manage the CRM team, which includes strategists, managers and directors dedicated to CRM campaign management and technical operations

• Foster development for all team members and ensure a healthy work environment for all team members

• Build quarterly road maps of projects to complete to drive channel growth and to support product launches

• Lead team meetings and ensure all team members are evaluating performance trends and prioritizing the most impactful initiatives

• Foster collaborative relationships with cross-functional teams that integrate with CRM growth strategy - category growth, analytics, legal, product & telemedicine

• Interpret key performance metrics, identify trends, and prioritize opportunities for operating income growth through enhancements to customer onboarding, active customer touchpoints & retention strategies

• Report growth results on a regular basis to the broader growth marketing team, using insights to continually optimize performance and identify growth opportunities

• Stay abreast of changes in CRM technology, identify best practices, and bring new opportunities and ideas to fruition

• Identify opportunities for automation leveraging internal/external tools. Act as strategic lead for the integration of AI / ML into CRM strategy

• Work cross-functionally with Growth, Product, Operations, Business Development and Medical teams to increase site traffic and drive conversion

You Have:

• 12+ years of hands-on experience managing CRM strategy + lifecycle marketing

• Experience with various CRM platforms / technology. Braze experience is a plus

• Proven track record of driving measurable revenue and retention improvements

• Strong quantitative analysis skills, an affinity for numbers, and the ability to process complex calculations quickly and accurately

• Functional knowledge of marketing technology and experience with integrating automation in collaboration with product and engineering teams

• Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action

• Strong written communication and presentation skills

• Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work

• Ability to work in a highly collaborative environment, multi-task and participate in team-based planning process

• Experience managing direct reports with multiple years of experience

Preferred Qualifications:

• Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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