Sr Customer Marketing Manager

Cribl is looking for a Customer Marketing hero to set up the strategic framework and lead implementation of our communications and promotions to Customers, to help them discover even more value from Cribl. This person is a data-driven, revenue-centric marketer, who understands how to build and execute impactful digital programs into large enterprise IT & Security decision makers, stakeholders, influencers. But also a world-class collaborator – as an independent contributor working in lockstep with various teams that touch the customer’s experience with Cribl, to get great work done.

The ideal candidate will be well versed in SaaS customer marketing strategy plus modern digital marketing technologies and methods, obsessive about measuring results, and proven in their ability to roll up their sleeves to get work done. They will constantly be thinking about the intersection between customer needs, adoption status, and our solutions, to create programs that engage and guide users down paths to deepen the value gained from Cribl’s portfolio of products.

Key Responsibilities

• Develop the strategy for Cribl’s customer marketing (comms, promotions, new programs) in line with maturity models, CRM, and utilization data – closely collaborating with Customer Experience, Product Marketing, Technical & Community Marketing, and Alliance Marketing. Establish rules of engagement across departments, and journey governance.  

• Define plays to help existing customers see the potential of other products in our portfolio (including new product introductions); to introduce new stakeholders in other functions to our products; and to drive retention

• Own and achieve Customer Marketing contribution to pipeline and revenue goals, through data-driven models   

• Establish and continually optimize measurement frameworks, partnering with Marketing Operations on appropriate multitouch influence and sourced models

• Drive clear visibility into customer interest, via tools like Salesforce, Marketo, 6sense, to provide actionable reporting to Sales teams & Customer Experience

• As an individual contributor, write comms, but also orchestrate content creation (web content, webinars, demos) for programs across teams, and interlock with channel owners (email, webinar, advertising, website including personalization, events) for seamless execution and reporting of programs and campaigns

• Inject insights and outputs into segmentation models for cross-team focus

• Establish always-on digital merchandising (via channel owners) of Community resources, roadshows, learning resources for maximum impact and utilization 

Requirements/Qualifications

• At least 8-10 years of experience in customer and digital marketing, with 5+ years in a software company, targeting IT, Security, DevOps in large enterprises

• Demonstrable experience in customer segmentation, journey planning, working with utilization data to create actionable programs  

• World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the customer’s experience

• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities

• Big picture thinking, and meticulous attention to detail – ability to quickly understand overall business objectives, create a well-aligned execution plan with clearly defined metrics and KPIs

• Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions

• Hands-on experience with Salesforce, Marketo, and ideally CDPs (e.g. Segment) and ABM Platforms (e.g. 6sense). Knowledge of Customer Success platforms like Gainsight and Planhat, and Sales enablement and outreach tools (Seismic, Outreach) a bonus.  

• Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines

• Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment

• Strong proactivity, accountability, and a spirit of innovation

Salary Range ($128,000 - $165,000). The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.