Sr. Analyst - Growth Marketing

​​About the Role:

The Senior Analyst, Growth Marketing is responsible for the creation, maintenance, and optimization of paid performance campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. We are looking for an analytical and highly organized individual with hands-on experience with campaign management and optimization on channels including, but not limited to Youtube Ads, Reddit Ads, and Programmatic Display.

You Will:

• Own paid display media and video creative management across various platforms and channels, building creative calendars and media plans and running end-to-end campaign management.

• Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue.

• Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices.

• Work with data and analytics teams to troubleshoot/resolve technical issues.

• Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders.

• Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping.

You Have:

• 2+ years of experience and strong digital marketing background at an agency or D2C company.

• Proven track record of driving measurable revenue and engagement via digital advertising. 

• Strong quantitative analysis skills, an affinity for numbers and ability to uncover insights quickly and accurately.

• Deep understanding of pixel set up and implementation, attribution, and conversion actions. Strong awareness for technical account problem solving - including analytic, QA, and troubleshooting.

• Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work.

• Experience working with internal teams - with the ability to break down complex concepts to non-technical stakeholders.

Preferred Qualifications:

• Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience

• Experience running performance video ads through YouTube. Experience running ads through Reddit is a plus. 

• Experience in healthcare or verticals with advertising restrictions a plus.

• Expert level hands-on ad-ops experience using DSPs such as The Trade Desk.

• Exceptional track record of growing campaigns to exceed business goals

• Proven success in growing and optimizing campaigns

• Experience executing cross-functional marketing projects, and managing direct response campaigns as well as brand awareness campaigns.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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