Sr. Analyst - Growth Marketing
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About the Role:
The Senior Analyst, Growth Marketing is responsible for the creation, maintenance, and optimization of paid performance campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. We are looking for an analytical and highly organized individual with hands-on experience with campaign management and optimization on channels including, but not limited to Youtube Ads, Reddit Ads, and Programmatic Display.
You Will:
Own paid display media and video creative management across various platforms and channels, building creative calendars and media plans and running end-to-end campaign management.
Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue.
Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices.
Work with data and analytics teams to troubleshoot/resolve technical issues.
Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders.
Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping.
You Have:
2+ years of experience and strong digital marketing background at an agency or D2C company.
Proven track record of driving measurable revenue and engagement via digital advertising.
Strong quantitative analysis skills, an affinity for numbers and ability to uncover insights quickly and accurately.
Deep understanding of pixel set up and implementation, attribution, and conversion actions. Strong awareness for technical account problem solving - including analytic, QA, and troubleshooting.
Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work.
Experience working with internal teams - with the ability to break down complex concepts to non-technical stakeholders.
Preferred Qualifications:
Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
Experience running performance video ads through YouTube. Experience running ads through Reddit is a plus.
Experience in healthcare or verticals with advertising restrictions a plus.
Expert level hands-on ad-ops experience using DSPs such as The Trade Desk.
Exceptional track record of growing campaigns to exceed business goals
Proven success in growing and optimizing campaigns
Experience executing cross-functional marketing projects, and managing direct response campaigns as well as brand awareness campaigns.
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
#LI-Remote
Sr. Analyst - Growth Marketing
To see similar active jobs please follow this link: Remote Consulting jobs
About the Role:
The Senior Analyst, Growth Marketing is responsible for the creation, maintenance, and optimization of paid performance campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. We are looking for an analytical and highly organized individual with hands-on experience with campaign management and optimization on channels including, but not limited to Youtube Ads, Reddit Ads, and Programmatic Display.
You Will:
Own paid display media and video creative management across various platforms and channels, building creative calendars and media plans and running end-to-end campaign management.
Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue.
Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices.
Work with data and analytics teams to troubleshoot/resolve technical issues.
Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders.
Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping.
You Have:
2+ years of experience and strong digital marketing background at an agency or D2C company.
Proven track record of driving measurable revenue and engagement via digital advertising.
Strong quantitative analysis skills, an affinity for numbers and ability to uncover insights quickly and accurately.
Deep understanding of pixel set up and implementation, attribution, and conversion actions. Strong awareness for technical account problem solving - including analytic, QA, and troubleshooting.
Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work.
Experience working with internal teams - with the ability to break down complex concepts to non-technical stakeholders.
Preferred Qualifications:
Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
Experience running performance video ads through YouTube. Experience running ads through Reddit is a plus.
Experience in healthcare or verticals with advertising restrictions a plus.
Expert level hands-on ad-ops experience using DSPs such as The Trade Desk.
Exceptional track record of growing campaigns to exceed business goals
Proven success in growing and optimizing campaigns
Experience executing cross-functional marketing projects, and managing direct response campaigns as well as brand awareness campaigns.
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
#LI-Remote