Social Operations Lead

The Community You Will Join:

Airbnb’s vision is to create exceptional travel experiences for travelers seeking unique and authentic stays. In China, our social initiatives—including owned social accounts, influencer partnerships, and social SEM/SEO—have become powerful channels for driving organic traffic growth and enhancing brand engagement. Social media plays a crucial role in generating organic traffic for China’s outbound travel market and is essential for increasing brand consideration and engagement.

The Difference You Will Make:

We are seeking a highly skilled and experienced Social Operation Lead to join our team and take charge of our social content operations. As the Social Operation Lead, you will play a critical role in developing and implementing a comprehensive social content and amplification strategy, overseeing content management, and driving significant business impact through effective management of our social channel presence.

A Typical Day: 

• Plan and execute a cohesive and comprehensive social strategy aligned with overall business growth objectives.

• Oversee social content creation and amplification work, ensuring consistency, quality, and on-brand messaging across all social content

• Initiate and drive critical social initiatives to best leverage social channels and partnership to drive business growth 

• Manage and foster relationships with external social partners to maximize brand exposure and engagement.

• Collaborate with cross-functional stakeholders, including growth operation, marketing, comms, product, customer service, to align and inform social strategy 

• Work closely with global social and marketing teams to ensure alignment with central principles, share insights, and advocate for high standard execution. 

• Stay up-to-date with industry trends, local social media updates, and emerging opportunities to ensure our social strategy remains innovative and effective.

Your Expertise:

• Bachelor's degree in Marketing, Communications, or a related field.

• 10 years of proven experience in social operations, content management, and organic growth strategy development.

• Strong understanding of social channels, trends, and best practices.

• Excellent knowledge of content creation, advertising, and engagement strategies.

• Data-driven mindset with the ability to analyze metrics and insights to drive performance and make data-informed decisions.

• Strong team management experience with a demonstrated ability to build and optimize organizational structures for greater efficiency.

• Excellent communication, collaboration, and leadership skills.

• Creative mindset with a keen eye for detail and aesthetics.

Your Location

This position is China - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. Your recruiter will inform you what cities you are able to work from depending on your personal legal working identity and Airbnb internal policies.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.