SEO Writer

100% Remote applies to candidates currently residing in the US

Is it getting hot in here, or is it just us? Magenta Technologies is searching for an SEO Writer who will research and write about all things home comfort. If the idea of turning a technical topic into an easy read (with a dash of wit) gets you fired up, read on.

When writing SEO content for M-Tech, you'll use an authoritative voice to engage users about heating and cooling systems, indoor air quality, the best air conditioners, and everything in between. You'll be responsible for writing keyword-driven, informative, and user-friendly content for the blog, troubleshooting, maintenance, glossary pages, and more. If refreshing existing website content and adding new content that improves the customer journey excites you, this role might be for you!

You'll be joining the M-Tech team with access to experts from one of the HVAC industry's leading brands. You'll collaborate with other content creators to originate articles that help our readers make sense of home heating and cooling products and services, and how they fit into their lives. You will work closely with the content, SEO, and growth marketing teams to ensure what you're writing is reaching the right audience.

We are looking for a creative and hard-working individual who can manage deadlines, prioritize short- and long-term projects, while delivering accurate, informative, clean, and user-friendly copy. Being able to appeal to both the user and search engine is a must for this role. Ideal candidates should also have familiarity with the basic principles of journalism and have a definite opinion on the best setting for your thermostat in the summer.

What You'll Do

• Research and write SEO-friendly long-form articles about home comfort topics
• Work with the senior editor to craft story ideas, provide updates, and set deadlines
• Write meta descriptions and optimize SEO tags on the website
• Write and edit articles based on trending home comfort topics
• Draft copy for social media posts related to articles you write
• Optimize for on-page SEO in a natural way that is user-friendly even though its keyword driven
• Use analytics and other tools to track and optimize article performance
• Write on assignment, including reviews, product lists, features, how-to, explainers, and other topics
  
  

What We're Looking For

• Professional digital writing experience of 3-5 years with portfolio of work
• Experience writing for the home comfort industry
• Excellent research, writing and editorial skills, with the ability to respond to edits
• Enthusiasm and proven SEO-writing talent to help demystify HVAC to users, while also appealing to search engines
• Ability to write content based on SEO concepts and best practices
• Ability to grasp the voice, style, and tone of the M-Tech brand
• Must provide a portfolio of work
• Must be willing to complete a writing assessment

Who We Are:

M-Tech is an early-stage company aiming to redefine how homeowners discover, learn, and purchase home services. The company's goal is to deliver the data, technology, and software solutions to digitally transform the Home Services industry across a spectrum of trades and transaction channels. Millions of transactions take place between Homeowners and Installers every year in the United States. We believe there is an opportunity to use technology to help consumers make critical decisions at their greatest time of need - and along the way develop trusting relationships with local service dealers. M-Tech is backed by leaders in the digital and HVAC spaces, Red Ventures and Trane Technologies.