Senior Product Marketing Manager II
To see similar active jobs please follow this link: Remote Marketing jobs
Product Marketing Managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of the company products to customers and prospects. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events. Frequently, product marketing managers are the ‘voice of the customer’ within their Business Units, precisely researching consumer needs and experiences.
What you'll do:
Orchestrate GTM launch activities and deliverables cross-functionally with various stakeholders and deadlines
Lead GTM launch kickoff and go/no go meetings to ensure organizational readiness
Understand and communicate buyer personas, value proposition and market fit of solution portfolio by segment to internal stakeholders including executives and externally in the market
Build tools and content to best position solutions in the marketplace to drive leads
Conduct market research to encompass competitive positioning and win/loss analysis
Provide feedback to product teams on market needs to inform product strategy and roadmap
Make recommendations for solution naming, positioning, pricing, packaging and promotion
Support Product Marketing needs across multiple products and solutions within the portfolio in parallel
Provide strategic direction and recommendations for portfolio management
Serve as a mentor to team members to support growth and development
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What we're looking for:
Bachelor’s Degree required. Preferred: Marketing Degree or in a related Field
7+ years of related experience in Marketing, Product Management, SaaS and B2B experience
Ability to think and communicate strategically
Ability to manage multiple projects at one time with little supervision
Ability to present and influence an executive audience
Ability to empathize with our users/market and assume their perspective
Problem-solving and critical thinking abilities are highly required
Excellent oral and written communication skills
Ability to coordinate and communicate with other teams, especially with the product and sales
Positive and flexible attitude; ability to adapt well to change
Strong organizational and analytical skills
About the job
Senior Product Marketing Manager II
To see similar active jobs please follow this link: Remote Marketing jobs
Product Marketing Managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of the company products to customers and prospects. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events. Frequently, product marketing managers are the ‘voice of the customer’ within their Business Units, precisely researching consumer needs and experiences.
What you'll do:
Orchestrate GTM launch activities and deliverables cross-functionally with various stakeholders and deadlines
Lead GTM launch kickoff and go/no go meetings to ensure organizational readiness
Understand and communicate buyer personas, value proposition and market fit of solution portfolio by segment to internal stakeholders including executives and externally in the market
Build tools and content to best position solutions in the marketplace to drive leads
Conduct market research to encompass competitive positioning and win/loss analysis
Provide feedback to product teams on market needs to inform product strategy and roadmap
Make recommendations for solution naming, positioning, pricing, packaging and promotion
Support Product Marketing needs across multiple products and solutions within the portfolio in parallel
Provide strategic direction and recommendations for portfolio management
Serve as a mentor to team members to support growth and development
#LI-LH1
#LI-Remote
What we're looking for:
Bachelor’s Degree required. Preferred: Marketing Degree or in a related Field
7+ years of related experience in Marketing, Product Management, SaaS and B2B experience
Ability to think and communicate strategically
Ability to manage multiple projects at one time with little supervision
Ability to present and influence an executive audience
Ability to empathize with our users/market and assume their perspective
Problem-solving and critical thinking abilities are highly required
Excellent oral and written communication skills
Ability to coordinate and communicate with other teams, especially with the product and sales
Positive and flexible attitude; ability to adapt well to change
Strong organizational and analytical skills