Senior Marketing Program Manager
The Senior Marketing Program Manager develops programs to support go-to-market (GTM) plans for the Marketing organization. This individual contributor role will work with leadership and key stakeholders to identify business goals, plan initiatives, scope projects, align resources, track progress, and ensure effective governance. This role is responsible for overseeing the successful and ongoing delivery of the program’s objectives.
What You’ll Do
Develop, launch and manage new programs to support the strategic plan of the Marketing organization
Drive quarterly program planning to achieve organizational revenue targets and build business cases to facilitate prioritization and decision making
Provide data and insight backed strategic guidance to program teams to prioritize projects, and know when to start, stop or evolve areas of opportunity
Define and monitor program performance measures with a goal of maximizing ROI and impact to revenue targets
Define and apply change, risk, and resource management
Produce accurate and timely communication on program status updates to leadership and stakeholders
Develop and implement business and operational processes that improve efficiency and deliver better business outcomes
What You’ll Need
Minimum Qualifications
Undergraduate degree or equivalent combination of relevant career experience and expertise
6+ years experience in marketing or related discipline
Experience in marketing program management or marketing operations
Preferred Qualifications
Deep understanding of all steps in marketing GTM and how they come together to deliver against common outcomes
Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization
Proven ability to make informed decisions based on data analysis and drive motions to support performance metric efforts
Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
Strong analytical toolkit and ability to break complex and ambiguous problems into smaller, actionable solution steps
Travel Requirements & Working Conditions
10% travel for customer and internal meetings
Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $129,000.00 - $207,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2
About the job
Apply for this position
Senior Marketing Program Manager
The Senior Marketing Program Manager develops programs to support go-to-market (GTM) plans for the Marketing organization. This individual contributor role will work with leadership and key stakeholders to identify business goals, plan initiatives, scope projects, align resources, track progress, and ensure effective governance. This role is responsible for overseeing the successful and ongoing delivery of the program’s objectives.
What You’ll Do
Develop, launch and manage new programs to support the strategic plan of the Marketing organization
Drive quarterly program planning to achieve organizational revenue targets and build business cases to facilitate prioritization and decision making
Provide data and insight backed strategic guidance to program teams to prioritize projects, and know when to start, stop or evolve areas of opportunity
Define and monitor program performance measures with a goal of maximizing ROI and impact to revenue targets
Define and apply change, risk, and resource management
Produce accurate and timely communication on program status updates to leadership and stakeholders
Develop and implement business and operational processes that improve efficiency and deliver better business outcomes
What You’ll Need
Minimum Qualifications
Undergraduate degree or equivalent combination of relevant career experience and expertise
6+ years experience in marketing or related discipline
Experience in marketing program management or marketing operations
Preferred Qualifications
Deep understanding of all steps in marketing GTM and how they come together to deliver against common outcomes
Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization
Proven ability to make informed decisions based on data analysis and drive motions to support performance metric efforts
Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
Strong analytical toolkit and ability to break complex and ambiguous problems into smaller, actionable solution steps
Travel Requirements & Working Conditions
10% travel for customer and internal meetings
Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $129,000.00 - $207,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2