Senior Marketing Data Analyst - Paid Social

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

We are looking for a Marketing Data Analyst, who will empower our analytics team for Paid Social channels. Challenges you’ll meet:

• Lead complex analysis of paid social channels (Such as Facebook and Instagram) and provide actionable insights on campaign metrics such as CTR, CPC, CPA, and ROAS.

• Identify opportunities to improve performance of campaigns by improving ad targeting, creative performance, budget allocation through data analysis.

• Collaborate with marketing teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.

• Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

• Conduct competitive and market analysis to identify opportunities for growth and expansion

• Design and execute A/B tests to enhance user engagement, conversion rates, and overall campaign effectiveness

Your professional qualities:

• Minimum of 5 years of experience in similar roles.

• Strong knowledge of Meta infrastructure and Meta Pixel.

• Strong knowledge of TikTok infrastructure and TikTok Pixel.

• Strong knowledge of SQL skills for data manipulation and analysis and desirable experience with visualization tools such as Looker/Tableau/etc

• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

• Able to communicate effectively in English. 

Nice to have:

• Familiarity with Appsflyer, Adjust, GA, Firebase, SKAdNetwork

• Knowledge of Python (numpy, pandas, scikit-learn, etc.)

• Knowledge of data design/ data modeling

In our team, we value:

• Sociability. Openness to communication, ability to formulate tasks clearly and concisely (written and verbal formats)

• Results orientation, flexibility. Willingness to go beyond the set tasks without limiting the areas of responsibility, as well as bring your tasks in line with the team and company global goals, implement the necessary changes, respond to changes

• Responsibility. Attention to detail, autonomy, willingness to take on obligations and comply with agreements

• Proactivity. The ability to set goals and achieve them. Creating opportunities without waiting for them to appear

• Orientation to development and self-learning, interest in new technologies. A constant desire to learn and develop your skills, gain new experience

We create comfortable conditions for cooperation focused on your rhythm of life, work and rest and offer:

Well-being

• Organization of medical insurance

• You will have an opportunity to use our mobile applications for free (yoga, running, fitness)

• Individual budget for sports / equipment purchase

• Individual budget for consultations with a psychologist

Growth and development

• Individual budget for professional training and learning foreign languages

• Online corporate library

• Team of skilled professionals that share knowledge and support each other

Check out some of our products:

• Muscle Booster — musclebooster.fitness

• Yoga-Go — yoga-go.fit

• FitCoach — fitcoach.fit

• WalkFit — walkfit.pro

• Omo — bit.ly/OMOio

Candidate journey:

⭕️ Intro call ---- ⭕️ Pre-interview ---- ⭕️ Technical Interview ---- ⭕️ Final Interview

As a part of our team, you’ll have the opportunity to develop and implement your own ideas, while helping make the world a better place!