Senior Manager - Field Marketing

Who We Are

Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list.  If our mission resonates with you, let’s talk.

What We Believe In

- Do what’s right for the customer

- Be kind and authentic

- Deliver great quality

- Be relentless

Challenges You Will Solve

Field Marketing is where the work of the entire marketing team is brought to life with our field teams and for our customers. It is the face of marketing to sales and to our customers, and is responsible for being their voice when communicating with the core marketing engine. Field Marketing is responsible for creating and executing a marketing strategy that drives demand generation, pipeline acceleration, brand awareness, net-new leads, and customer expansion with the ultimate goal of achieving closed won ACV.  In this leadership role you will be working cross functionally with the Field and Marketing  teams as part of the Demand Generation organization to develop strategic pipe impacting programs, including many regional in-person and virtual events.

What You'll Do

• Drive and execute high impact field marketing programs to achieve business goals by building pipeline, accelerating new business, supporting customer expansion 

• Own the field marketing strategy across multiple segments and territories, working closely with field, partner,  and marketing leadership

• Collaborate with field leaders to turn messaging, content, and campaigns into realized value and drive revenue goals.

• Maintain a strong feedback loop between sales and marketing to optimize pipeline generation and improve sales conversions

• Hire, manage, and coach a team to support program delivery, enablement, and sales reps in those territories 

• Maintain strong alignment with the growing field organization while developing scalable programs tied to key accounts, segments, and partners across multiple regions in North America

• Rigorously track and monitor how your programing impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Tableau and Salesforce 

• Use the data to propose regional campaigns; create quarterly and annual strategies to meet and exceed business  KPIs 

• Work cross functionally with Channel & Alliances on our partner field marketing strategy, using data to prioritize resources to accelerate deals, generate new pipeline, and drive joint opportunities

• Evaluate new industry events and programs for their ability to generate or progress pipeline 

• Work cross functionally across marketing, sales, partner and customer success to align and deliver campaigns tied to our GTM strategy and ensure strategic follow up

• Team up with the corporate and product marketing teams to make sure our branding and messaging are consistent in all field marketing programs

• Track and report on the budget and overall expenses for your programs; measure and optimize ROI on events to develop future programs

What You'll Bring

• 6 + years B2B technology marketing experience, preferably at  leading SaaS companies

• 3+ years in field marketing

• 2+ years managing high growth teams  

• Demonstrated experience working cross functionally to create effective field marketing strategies and campaigns that drive and progress quality pipeline to hit business goals

• Highly collaborative, with demonstrated ability to build strong working relationships across multiple departments and functions to drive results

• Strong project and budget management skills, including the long term planning needed to build scalable programs

• Embraces creativity with a data-driven mindset

• Demonstrated effectiveness at managing all aspects of a field campaign, including contracts, working with digital marketing, product marketing, ADRs, and AEs to drive attendance, content planning, speaker coordination, and post-event follow up

• Proficient in Salesforce and Tableau

• BA or BS in marketing or communications or equivalent experience 

Targeted base salary range: $122,923 - $175,000 + bonus eligibility and equity depending on experience.

The application deadline is November 29th, 2024.

Why Red Canary?

Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:

https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2024BenefitsSummary.pdf?version=0

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.