Senior Lifecycle Marketing Manager

The Role

We seek a dynamic and experienced Senior Lifecycle Marketing Manager to join our team. In this role, you will design, implement, and optimize strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns. Your efforts will ensure a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement authentically.

This role involves marketing to our end users, so the ideal candidate is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention

• Build strategies that touch B2C customers at key engagement and retention touchpoints

• Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle

• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams

• Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives

• Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention

Who You Are

• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base

• Possesses strong analytical skills and ability to translate data into meaningful, actionable insights

• Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics

• Familiarity with Salesforce, Mixpanel, and Looker

• A curiosity for experimentation and building new programs from scratch

• Experience running A/B tests and using data & customer insights

• Experience building blast, triggered, and nurture campaigns

• Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization.

• Strong attention to detail and passion for working in a fast-paced environment

• Ability to work with the tools available, while also striving for continuous improvement 

• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data

• You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative

• Comfortable with ambiguity and quick pivoting to serve business needs

• A passion for mental health/wellness

Bonus Points

• Strong experience with Iterable

• Working at a high-growth startup

• Working on SaaS software

• Working in Health Tech or HR

• Digital Health experience is preferred

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Generous Time Off 

• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k

• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 

• New Hire Stipend to help cover work-from-home setup costs

• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more

• Monthly Cell Phone Reimbursement

Equal Pay for Equal Work Act Information

Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.

• Zone 1: San Francisco Bay Area and New York City Metro

• Zone 2: All other California locations and Seattle, WA

• Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT

• Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY

Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.

Zone 1

$152,300—$179,200 USD

Zone 2

$137,070—$161,280 USD

Zone 3

$137,070—$161,280 USD

Zone 4

$121,840—$143,360 USD