Senior Integrated Campaigns Marketing Manager

POS-27674

Must be based or open to relocating to Colombia.

HubSpot, the world’s leading customer platform for scaling businesses, is seeking an ambitious and dynamic Senior Marketing Manager to help grow our demand in Brazil. You will be instrumental in crafting and executing high-impact demand and integrated marketing campaigns that will help businesses in every corner of Brazil succeed in the digital age.

We are seeking a talented and strategic Senior Integrated Campaign Marketing Manager who will be responsible for planning and executing value-focused multifaceted campaigns designed to generate quality demand and raise awareness of HubSpot’s key products in Brazil. The successful candidate will have a strong background in B2B marketing, a data-driven mindset, and excellent stakeholder management skills.

In this role, you will be a key contributor in rapidly growing our reach, engagement, pipeline, revenue, and retention, and therefore, impact both the marketing and sales organizations. Your goal will be to build comprehensive native Portuguese campaigns in collaboration with other marketing and sales functions such as automation, paid, customer marketing, revenue marketing, product marketing, and PR, among others.

The ideal candidate understands customer journeys in B2B, especially in the Brazilian market, excels at relationship-building, and has excellent writing abilities to build such campaigns in Portuguese with local market nuance considerations in place. You are the right person for this role if you are excited to challenge the way we market today and build new programs to support our local Brazilian GTM motion. 

Responsibilities:

• Develop and execute integrated marketing campaigns specifically tailored for the Latin America and Iberia markets to drive brand awareness and generate quality upmarket demand.

• Manage content & asset creation ensuring it follows the highest standards of quality.

• Partner with external companies to develop strategic co-marketing efforts.

• Plan and execute virtual events that reach our target audience and generate qualified leads.

• Collaborate closely with sales, marketing, and customer success teams to orchestrate campaigns that align with sales strategies and drive engagement.

• Utilize data analysis to identify key market trends, customer pain points, and competitive landscape to inform campaign planning and execution.

• Manage end-to-end campaign planning and implementation and post-campaign reporting, ensuring alignment with objectives and targets.

• Stay current on industry trends, competitive landscape, and best practices to inform marketing strategy and tactics, while also experimenting with new playbooks and Artificial Intelligence tools that can reinvent the way we market. 

Qualifications:

• 5+ years of experience in marketing, with a focus on campaign management and execution.

• Strong project management skills with a proven track record of successful campaign orchestration.

• Data-driven mindset with the ability to leverage data analytics and insights to optimize campaign performance.

• Excellent stakeholder management skills with the ability to collaborate effectively with cross-functional teams.

• Fluent in Portuguese and English, with excellent verbal and written communication skills.

• Ability to work independently against tight deadlines in a fast-paced, changing environment, all while keeping a sharp eye on detail and accuracy.

• If you are a proactive and results-oriented marketing professional with a passion for creating impactful campaigns, we encourage you to apply for this exciting opportunity to make a significant impact on HubSpot's growth in Brazil.