Senior Inbound Professor - HubSpot Academy

POS-28001 Senior Inbound Professor

HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from short-form videos  to lessons and full certification courses — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights our existing ones.

We're looking for an innovative and driven educator who is passionate about creating and delivering educational experiences to help millions of organizations grow better. 

In this role, you’ll be responsible for developing educational content that inspires people to grow their business, advance their careers and maximize their use of HubSpot software. You’ll develop educational content in a variety of ways, including video content, live and on-demand training, and through engagement on our HubSpot Community. In this highly collaborative role, you’ll work closely with stakeholders across the business to identify new opportunities for educational content, define the audience and goals of educational experiences and evaluate how this education is performing and impacting HubSpot business goals. 

This role sits on the HubSpot Academy team and reports to the Senior Manager of HubSpot Customer Education. You’ll work alongside other Inbound Professors, HubSpot Product Marketing Managers, HubSpot Product Managers, HubSpot Academy Marketing and other internal and external experts in the development and promotion of educational content. 

The Senior Inbound Professor will demonstrate extensive domain expertise to deliver impactful product-centric standalone videos and live events that drive key business outcomes. They will work closely with stakeholders in informal education to set agile content roadmaps aligned with customer and business goals and to deploy accurate and engaging microlearning and live event content. Additionally, the Senior Inbound Professor will monitor and report on content reach and efficacy and participate in process and system design that supports the scale and maturation of microlearning programs.

Your education area of focus will be a number of these methodologies and products, and will include a focus on HubSpot’s core solutions. This role will also focus on executing multi-hub content–educational experiences that encourage and activate learners using more than one HubSpot Hub. You’ll need to execute this education with a strong understanding of the HubSpot Smart CRM—the foundation of the HubSpot platform.

Example projects in the role include creating short-form video to live in Academy, the HubSpot product and social media, updating education consistently, proposing and experimenting with new content formats, finding customer stories to use as examples in education, and presenting at live and virtual events. 

In this role, you’ll get to:

• Work closely with the Senior Manager of HubSpot Academy Education to identify demand in educational content in topics ranging from the HubSpot products, strategies, and methodologies delivered across a variety of mediums, especially microlearning like short-form video and live events such as webinars, HubSpot User Groups 

• Design and build educational content from start to finish, including outlining video content, script writing, performing in front of the camera, editing videos, collecting customer stories, and creating accompanying materials (such as worksheets and slides)

• Experiment with new educational content formats

• Identify, collaborate with, and collect customer stories to feature in education

• Update educational content consistently to retain up-to-date education 

• Create presentation decks on your topics of expertise to present at HubSpot User Groups (HUGS) and conferences on an ad-hoc basis

You’ll be successful in this role if:

• You’re passionate about teaching others and have experience enabling Sales, Marketing and/or Service professionals

• You have an experimental mindset

• Solving for customers is your main focus and biggest priority

• You’re a creative thinker who can create innovative, engaging content for video and the web

• You possess strong writing skills and can apply editing feedback accurately and consistently

• You have experience with the Hubspot software or another CRM, sales engagement and/or marketing platform tool

• You have experience creating content in a variety of formats, such as video scripts, ebooks, workbooks, and/or blog posts

• You have a strong baseline of organizational and project management skills

• You have exceptional interpersonal and communication skills

• You’re comfortable, lively, and engaging on camera and in person

• You have an understanding of the inbound methodology

• You currently hold the HubSpot Academy Inbound certification

• Recommended: You’re currently certified with HubSpot Academy, and you have a strong understanding of the HubSpot Smart CRM as the foundation of the HubSpot platform.

• Recommended: Experience using an AI-powered tool stack for content creation.

Cash compensation range: 88000-132000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.