Senior Demand Generation Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role
We are seeking a strategic and data-driven Senior Demand Generation Marketing Manager to own and execute high-impact campaigns that drive pipeline growth, competitive positioning, and new market expansion. This role requires both strategic leadership and hands-on execution, with a focus on differentiating our solutions, scaling demand in new markets, and optimizing PLG + sales motion efforts.
Key Responsibilities
Demand Generation Strategy & Execution: Own and optimize full-funnel demand generation strategies that drive pipeline and revenue growth.
Integrated Campaigns: Develop and execute multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, email, web, and other third-party platforms.
Sales & Marketing Alignment: Partner closely with Sales, SDRs, and Product Marketing to ensure campaigns drive meaningful business impact.
Data-Driven Optimization & Growth Experimentation: Define success metrics, track performance trends, and proactively identify opportunities for testing and iteration. Use Salesforce, multi-touch attribution, and marketing analytics to run structured experiments, optimize conversion paths, and uncover new demand channels.
Competitive Positioning & Market Expansion: Build go-to-market strategies for penetrating new markets and competing effectively.
Budget Management: Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.
Qualifications & Requirements
5+ years in Demand Generation in a B2B environment, ideally with a developer-led motion
Data-driven mindset, with proficiency in Salesforce, marketing analytics, multi-touch attribution, and lead scoring models.
Strong ability to work cross-functionally with sales, SDRs, and product teams to align demand generation efforts with GTM strategy.
Self-starter mindset with experience in high-growth, ambiguous environments.
In the US, the OTE range for this role is $135,000 - $165,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
About the job
Senior Demand Generation Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role
We are seeking a strategic and data-driven Senior Demand Generation Marketing Manager to own and execute high-impact campaigns that drive pipeline growth, competitive positioning, and new market expansion. This role requires both strategic leadership and hands-on execution, with a focus on differentiating our solutions, scaling demand in new markets, and optimizing PLG + sales motion efforts.
Key Responsibilities
Demand Generation Strategy & Execution: Own and optimize full-funnel demand generation strategies that drive pipeline and revenue growth.
Integrated Campaigns: Develop and execute multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, email, web, and other third-party platforms.
Sales & Marketing Alignment: Partner closely with Sales, SDRs, and Product Marketing to ensure campaigns drive meaningful business impact.
Data-Driven Optimization & Growth Experimentation: Define success metrics, track performance trends, and proactively identify opportunities for testing and iteration. Use Salesforce, multi-touch attribution, and marketing analytics to run structured experiments, optimize conversion paths, and uncover new demand channels.
Competitive Positioning & Market Expansion: Build go-to-market strategies for penetrating new markets and competing effectively.
Budget Management: Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.
Qualifications & Requirements
5+ years in Demand Generation in a B2B environment, ideally with a developer-led motion
Data-driven mindset, with proficiency in Salesforce, marketing analytics, multi-touch attribution, and lead scoring models.
Strong ability to work cross-functionally with sales, SDRs, and product teams to align demand generation efforts with GTM strategy.
Self-starter mindset with experience in high-growth, ambiguous environments.
In the US, the OTE range for this role is $135,000 - $165,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.