Senior Analyst - Fundraising Data & Analytics
Summary
The Wikimedia Foundation is the non-profit organization that operates Wikipedia—one of the most popular websites in the world, serving nearly half a billion users every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors. Join the Wikimedia Foundation in our ambitious project to empower people to create and share the sum of all human knowledge.
The fundraising team at the Wikimedia Foundation conducts worldwide campaigns across nearly 40 countries and 20 languages, collecting small donations (averaging about $11) as well as larger offline donations to support the Wikimedia Foundation’s mission to empower and engage people around the world with free knowledge. The Fundraising Operations team has an opening for an experienced Senior Data Analyst on our team, to support data-driven decisions to improve the effectiveness of our fundraising strategies, while staying true to our values of openness, transparency, and respect of user privacy. This will be a full-time (40 hours/week) employee position.
As the Senior Data Analyst, you will be reporting to and working closely with the Senior Manager, Fundraising Data & Analytics to give insight into the most important questions for fundraising at Wikimedia—supporting our fundraising teams, from online fundraising to donor relations and major gifts. You’ll be part of a small collaborative analytics team, supported by an analytics engineer and a fellow analyst. Data tools you’ll be working with include dbt, Metabase, Superset, and Jupyter notebooks. The rest of the data stack includes MariaDB, Trino and MinIO.
You will be responsible for:
Delivering actionable insights and analysis on global fundraising campaigns and fundraising strategic objectives to technical and non-technical stakeholders
In collaboration with fundraising leadership, developing and tracking key performance indicators across different fundraising channels
Partnering with colleagues in fundraising and finance to develop multi-year revenue forecasting
Delivering reporting, statistical analysis and providing guidance on test setup within our iterative A/B testing program
Transforming and cleaning data to support analytics needs, making it more easily and quickly accessible
Peer reviewing your teammates’ work to ensure data quality and reliability
Some examples of the work you may do in the role:
Strategizing with the online fundraising team on how to best turn a question or hypothesis into an A/B test to optimize their outcomes and the donor experience
Updating a donor history table in dbt with donor email interactions to give the online fundraising team visibility into a donor’s full journey
Building and maintaining a donor propensity model to drive revenue across the fundraising program
Deriving key metrics to represent Wikimedia Foundation’s efforts in the annual report
Designing a compelling visualization for the fundraising team’s monthly progress on OKRs
Building out donor segments in a reverse-ETL tool such as Hightouch
Skills and experience for success in the role:
Highly proficient in SQL for data transformation and queries
Skilled in developing impactful data visualizations in a business intelligence platform (e.g., Tableau, Power BI, Metabase, or other tool)
Practical statistical expertise and an understanding of digital campaigns
Comfortable working with data-related Python and/or R packages for ad hoc analysis
Experience using predictive modeling to answer actionable business questions
Comfortable with giving and receiving code reviews through git (GitLab, GitHub, Gerrit, BitBucket, etc.)
A record of clearly documenting your work for the benefit of your teammates and stakeholders
Experience efficiently troubleshooting SQL queries and pipelines to find the root cause of a data anomaly
A record of estimating work accurately and surfacing obstacles to on-time delivery in a timely way
A practice of reaching out for support when stuck or blocked
A growth mindset, enjoy experimenting with new tools and methods
Excellent verbal and written communication skills including the ability to clearly communicate technical concepts to non-technical stakeholders
Qualities that are important to us:
Strong value and mission fit with the Wikimedia movement and Wikimedia Foundation values
Highly collaborative, comfortable working in a consensus-oriented environment
Ability to work effectively in multiple cultural contexts
Additionally, we’d love it if you have:
Experience working in a large, international fundraising program
Worked effectively in a remote work environment
Experience with open source technologies and communities
Ease working in a terminal / command line environment
A conceptual understanding of orchestration tools
Experience working with noSQL and non-structured data
About the Wikimedia Foundation
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.
As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.
The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$102,437 to US$161,869 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location.
*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Arab Emirates, United Kingdom, United States of America and Uruguay. Our non-US employees are hired through a local third party Employer of Record (EOR).
We periodically review this list to streamline to ensure alignment with our hiring requirements.
All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.
If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at recruiting@wikimedia.org or +1 (415) 839-6885.
More information
What does the Wikimedia Foundation do?
What makes Wikipedia different from social media platforms?
News from across the Wikimedia movement
About the job
Apply for this position
Senior Analyst - Fundraising Data & Analytics
Summary
The Wikimedia Foundation is the non-profit organization that operates Wikipedia—one of the most popular websites in the world, serving nearly half a billion users every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors. Join the Wikimedia Foundation in our ambitious project to empower people to create and share the sum of all human knowledge.
The fundraising team at the Wikimedia Foundation conducts worldwide campaigns across nearly 40 countries and 20 languages, collecting small donations (averaging about $11) as well as larger offline donations to support the Wikimedia Foundation’s mission to empower and engage people around the world with free knowledge. The Fundraising Operations team has an opening for an experienced Senior Data Analyst on our team, to support data-driven decisions to improve the effectiveness of our fundraising strategies, while staying true to our values of openness, transparency, and respect of user privacy. This will be a full-time (40 hours/week) employee position.
As the Senior Data Analyst, you will be reporting to and working closely with the Senior Manager, Fundraising Data & Analytics to give insight into the most important questions for fundraising at Wikimedia—supporting our fundraising teams, from online fundraising to donor relations and major gifts. You’ll be part of a small collaborative analytics team, supported by an analytics engineer and a fellow analyst. Data tools you’ll be working with include dbt, Metabase, Superset, and Jupyter notebooks. The rest of the data stack includes MariaDB, Trino and MinIO.
You will be responsible for:
Delivering actionable insights and analysis on global fundraising campaigns and fundraising strategic objectives to technical and non-technical stakeholders
In collaboration with fundraising leadership, developing and tracking key performance indicators across different fundraising channels
Partnering with colleagues in fundraising and finance to develop multi-year revenue forecasting
Delivering reporting, statistical analysis and providing guidance on test setup within our iterative A/B testing program
Transforming and cleaning data to support analytics needs, making it more easily and quickly accessible
Peer reviewing your teammates’ work to ensure data quality and reliability
Some examples of the work you may do in the role:
Strategizing with the online fundraising team on how to best turn a question or hypothesis into an A/B test to optimize their outcomes and the donor experience
Updating a donor history table in dbt with donor email interactions to give the online fundraising team visibility into a donor’s full journey
Building and maintaining a donor propensity model to drive revenue across the fundraising program
Deriving key metrics to represent Wikimedia Foundation’s efforts in the annual report
Designing a compelling visualization for the fundraising team’s monthly progress on OKRs
Building out donor segments in a reverse-ETL tool such as Hightouch
Skills and experience for success in the role:
Highly proficient in SQL for data transformation and queries
Skilled in developing impactful data visualizations in a business intelligence platform (e.g., Tableau, Power BI, Metabase, or other tool)
Practical statistical expertise and an understanding of digital campaigns
Comfortable working with data-related Python and/or R packages for ad hoc analysis
Experience using predictive modeling to answer actionable business questions
Comfortable with giving and receiving code reviews through git (GitLab, GitHub, Gerrit, BitBucket, etc.)
A record of clearly documenting your work for the benefit of your teammates and stakeholders
Experience efficiently troubleshooting SQL queries and pipelines to find the root cause of a data anomaly
A record of estimating work accurately and surfacing obstacles to on-time delivery in a timely way
A practice of reaching out for support when stuck or blocked
A growth mindset, enjoy experimenting with new tools and methods
Excellent verbal and written communication skills including the ability to clearly communicate technical concepts to non-technical stakeholders
Qualities that are important to us:
Strong value and mission fit with the Wikimedia movement and Wikimedia Foundation values
Highly collaborative, comfortable working in a consensus-oriented environment
Ability to work effectively in multiple cultural contexts
Additionally, we’d love it if you have:
Experience working in a large, international fundraising program
Worked effectively in a remote work environment
Experience with open source technologies and communities
Ease working in a terminal / command line environment
A conceptual understanding of orchestration tools
Experience working with noSQL and non-structured data
About the Wikimedia Foundation
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.
As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.
The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$102,437 to US$161,869 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location.
*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Arab Emirates, United Kingdom, United States of America and Uruguay. Our non-US employees are hired through a local third party Employer of Record (EOR).
We periodically review this list to streamline to ensure alignment with our hiring requirements.
All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.
If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at recruiting@wikimedia.org or +1 (415) 839-6885.
More information
What does the Wikimedia Foundation do?
What makes Wikipedia different from social media platforms?
News from across the Wikimedia movement