Product Marketing Manager

CaptivateIQ is a leading sales commission platform — recognized by industry analysts, including Forrester, as well as reputable marketplaces like G2. We are trusted by category leaders and innovators like Gong, Lattice, and DataRobot.

With backing from Sequoia, Accel, ICONIQ, and other leading investors, CaptivateIQ is on a mission to enable every company to take control of commission management.

Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About the role:

This is an exciting opportunity to help build a world class product marketing team at CaptivateIQ. We’re currently a small but mighty team and are looking for a full stack product marketer who will impact the entire go-to-market funnel; from our persona strategy, to campaign messaging to competitive win rates.

As a member of the product marketing team, you’ll serve as the voice of the customer and market, identifying, analyzing and executing on opportunities in partnership with our sales, marketing and product teams. You’ll own product and feature launches and develop, test and refine our personas, positioning and messaging across the buyer journey while building out product marketing processes and metrics. 

Lastly, you’ll serve as a conduit between CaptivateIQ and our prospect and customer base; evangelizing CaptivateIQ, building relationships and capturing and sharing CaptivateIQ’s impact. 

Responsibilities:

• Be an in-house expert on our product and the market; maintaining and sharing a deep understanding of market problems and opportunities and how our product solves them

• Create, test, and iterate on differentiated messaging and positioning across the buyer journey 

• Be an evangelist and thought leader for CIQ; informing and publishing thought leadership, supporting prospect/customer calls, analyst inquiries, and presenting at events

• Lead product and feature launches; building out repeatable processes to make a big splash, with lower effort

• Partner with our marketing team to develop case studies, website content, and assets that support the buyer journey

• Partner with sales on analyzing and boosting conversion rates across the sales funnel with compelling messaging, assets, and enablement

• Track and measure key metrics to understand the impact of our GTM efforts and uncover new opportunities

Requirements:

• 3-5 years of SaaS product marketing experience and have a proven track record of working effectively with sales, marketing, and product teams

• Proven ability to develop, test, and refine positioning and messaging 

• Experience launching products and features, with an emphasis on building awareness and generating leads

• An excellent communicator with a knack for communicating complex, technical concepts in simple terms

• Experience working directly with customers and serving as the voice of customers within an organization

• An ownership mindset and the demonstrated ability to autonomously own projects from strategy through to execution 

• The right blend of a data-driven strategy paired with a bias toward action

Benefits:

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents

• Flexible vacation days and quarterly mental health days so you can recharge

• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)

• One time work from home stipend & annual stipends for professional development and caretaking 

• Virtual team lunches to keep you connected

• (US-ONLY) 401k plan to participate in and save towards the future

• Newest Apple products to help you do your best work

• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent

Notice for Prospective Candidates:

• Only emails from @captivateiq.com should be trusted.

We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:

• Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.

• Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.

• Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.

• Ask candidates to make a payment in order to be considered for a position.

• Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.

Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.

$104,000 - $152,000 a year

CaptivateIQ takes a market-based approach to pay, and the salary range for this job posting shows the minimum and maximum on-target earnings. The successful candidate’s starting base salary will be determined based on the candidate’s job-related skills, relevant experience, education, work location, market conditions, and other factors. This range may be modified in the future. Certain positions may be eligible for incentive compensation, equity, and other benefits.

CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States