Product Marketing Manager

About the role:

Builder.io is seeking a highly skilled Product Marketing Manager to join our growing Marketing team. In this role, you will develop and execute strategic marketing plans to drive growth and adoption of the Builder.io platform, build full-scale enablement programs to support our growing Sales team, and uplevel our Sales-led go-to-market execution overall.

As a Product Marketing Manager at Builder.io, you will:

• Devise and execute go-to-market strategies for new product and feature launches to increase adoption of and engagement with Builder.io

• Create and execute a comprehensive sales enablement program to support the Sales team on all aspects of Builder.io and the market where we compete

• Work closely with the sales team to provide product training, sales tools, and support for customer engagements

• Conduct market research and competitive analyses to understand customer needs, market trends, and opportunities for differentiation, and to inform marketing content and Sales materials

• Collaborate with the product management team and others to define and continually evolve product positioning, key benefits, and value props for our target market and personas

• Help to evolve core target market properties, including ICP definition and buyer personas, for increased accuracy and effectiveness

• Analyze key business and product metrics to understand the effectiveness of Builder.io messaging and positioning, and to iterate on product marketing strategies based on data-driven insights

You will thrive in this role if you have...

• Proven experience in B2B SaaS product marketing, preferably within the CMS/DXP landscape, developer tools, or similar categories

• Proven track record of developing and executing successful sales enablement programs, go-to-market strategies, and product launches

• Strong understanding of the CMS and developer tools market, including key players, market trends, and customer pain points

• Experience working with cross-functional teams, including product management, sales, and demand generation

• Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and conversion

• Analytical mindset with the ability to leverage data and metrics to make informed marketing decisions

The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply!

The estimated salary range for the Product Marketing Manager role is $150,000 - $220,000 USD. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.