Plant-Based Campaigns

Terms of Engagement for Independent Contractor 

Duration: 12 months, approx. 30  per week

Hourly Rate: $36.06, depending on experience

Location: Remote in the United States

Mercy For Animals aims to end industrial animal agriculture by constructing a just and sustainable food system. We envision a world where animals are respected, protected, and free

As a leading farmed animal advocacy organization, we know that achieving this goal requires a diverse, inclusive, and collaborative work environment—one that welcomes and sparks new perspectives and innovative ideas. If you are passionate about our mission, driven to make a big impact for animals, and eager to be part of a dedicated team, join us!

We currently seek an independent contractor to plan and execute sustained-pressure campaigns that effectively influence public opinion and motivate major corporations and industry stakeholders to adopt and implement plant-forward menu policies. 

You will do invaluable work:

• Develop and execute effective campaign strategies for moving food-industry players to adopt and implement plant-based policy commitments in the United States

• Identify, research, and propose prospective campaign targets

• Research key details of major corporations and industry stakeholders, including corporate structure, history, animal welfare standards, sustainability policies, leadership, social media handles, and affiliates

• Research and propose campaign plans and tactics, including implementation and escalation timelines

• Conduct outreach to key food-industry stakeholders, including executives at food companies, producers, and associations, as needed

• Maintain accurate, up-to-date, and consistent campaign materials aManage the creation and execution of campaign materials, including videos, websites, advertisements, demonstration posters, legal contracts, and public relations materials

• Implement iprint and digital advertising tactics through channels outside Mercy For Animals

• Collaborate with other nonprofit organizations driving food-industry policy change

• Work on demonstrations and other events

• Adhere to all organizational policies and procedures per the contractor’s signed agreement

•  Complete other deliverables per the scope of the independent contractor’s signed agreement

Your qualifications will take our corporate engagement team to the next level:

• Minimum one year’s professional experience in awareness-raising campaigns, issue advocacy, corporate relations, project management, or a related area

• Excellent organizational, time-management, and project-management skills

• Superior written and spoken communication skills and strong attention to detail

• Good understanding of the U.S. food industry and plant-based diet-shift advocacy

• Strong interpersonal skills and ability to communicate professionally and persuasively

• Comfort with confrontation and public advocacy

• Willingness to work on initiatives that publicly target companies, industries, and individuals

• Willingness and ability to travel as needed

• Ability to maintain confidentiality

• Commitment to the mission and values of Mercy For Animals

• Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles 

About Your MFA Liaison

Your liaison, Jen Behr, is the corporate relations manager for Mercy For Animals in the United States. Jen began her animal advocacy career on the corporate engagement team at People for the Ethical Treatment of Animals, working on issues related to animals used in the entertainment industry. She joined our corporate engagement team in 2020 and has worked with major food companies on plant-based menu shifts and issues related to animal welfare. She believes that a plant-based diet shift is integral to fighting the climate crisis and that the corporate sector has immense potential to drive change. 

Jen is passionate about effective teamwork and fostering strong, positive team dynamics. She values open communication, initiative, ownership, and creative problem-solving. She strongly encourages a healthy work-life balance for herself and team members. Outside work, Jen loves spending time with her husband, two children, and their Yorkie. She is an avid reader, runner, lifter, and native-plant enthusiast.

Application Details

We consider traditional and nontraditional qualifications and carefully review each application, resume, and cover letter. Feel encouraged to go outside a traditional cover letter and state how you would add to our culture; what we would gain from working with you; and how you align with our organizational vision, mission, and values. 

Our Commitment to You

Mercy For Animals is a globally minded organization. We are committed to the principles of equity and justice, and our culture celebrates authenticity—enabling every team member to shine. All employment decisions are based solely on individual qualifications, job needs, and job requirements, and potential team members of every color, orientation, age, gender, origin, veteran status, and ability are encouraged to apply. We strive to include candidates from historically marginalized communities and those from or in communities impacted by environmental, social, and economic injustice. 

Come as you are, and help us transform our society and construct a truly compassionate food system.

To express your interest in this opportunity, please send your resume and cover letter to JenniferB@mercyforanimals.org.

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