Paid Search Manager

Paid Search Manager (Remote)

Overview:

The Paid Media Manager will report directly to the Head of Growth and support the Growth team at Weedmaps by utilizing their deep expertise in paid search to spearhead Weedmaps Search Engine Marketing growth. This leader will be central to Weedmaps digital growth initiatives, collaborating closely with Product, Engineering, and Data teams to leverage paid search and other performance channels in driving scalable growth.

The impact you'll make:

• Lead paid search strategy and execution to scale Weedmaps growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments.

• Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to ensure alignment with growth objectives while maximizing reach and ROI.

• Drive continuous campaign improvement through rigorous KPI analysis and optimization techniques to boost user acquisition, engagement, and retention within paid search.

• Collaborate cross-functionally with Product, Design, Marketing  and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates.

• Develop growth projections and collaborate with the Finance and Product teams to create performance-driven scenarios and ensure budget alignment

• Seek out and test new performance marketing platforms

What you've accomplished:

• 6-8+ years in paid search and performance marketing with strategic insight, team leadership, and analytical prowess

• Deep experimentation experience and mindset with a proven track record of executing A/B tests

• Demonstrated success in collaborating with cross-functional teams like Product, Design, Marketing and Finance to drive growth initiatives

• Proven expertise in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness

• Ability to initiate ideas and implement new processes.

• Demonstrated leadership ability, team management, and interpersonal skills.

• Excellent organization and time management skills to work in a fast-paced environment and the ability to prioritize workload.

Bonus points:

• BA/BS preferred

• Experience in the cannabis space strongly preferred

The base pay range for this position is $111,650.00 - $138,200.00 per year

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:

  • Employee - employer paid premium 100%

  • Company contribution to a HSA when electing the High Deductible Health Plan

  • For plans that offer coverage to your dependents, you pay a small contribution

• Mental Health benefits:

  • Free access to CALM app for employees and dependents

  • Employee Training

  • Mental Health seminars and Q&A sessions

• Basic Life & AD&D - employer paid 1x salary up to $250,000

• 401(k) Retirement Plan (with employer match contribution)

• Generous PTO, Paid Sick Leave, and Company Holidays

• Supplemental, voluntary benefits

  • Student Loan Repayment/529 Education Savings - including a company contribution

  • FSA (Medical, Dependent, Transit and Parking)

  • Voluntary Life and AD&D Insurance

  • Critical Illness Insurance

  • Accident Insurance

  • Short- and Long-term Disability Insurance

  • Pet Insurance

  • Family planning/fertility

  • Identity theft protection

  • Legal access to a network of attorneys

• Paid parental leave