Marketing Specialist

We’re seeking a Marketing Specialist, a true 'Janet or Jack of all trades'. While your focus will be on digital marketing, you’ll also play a pivotal role in coordinating both online and offline events, such as webinars, conferences, exhibitions, and partner events. Additionally, you’ll support partner marketing by equipping partners with campaign kits, proactively sourcing materials, and empowering them to drive successful marketing campaigns.

In this role, you will be responsible for executing comprehensive digital marketing strategies while also ensuring smooth execution of event marketing. You'll need to bring strong organizational skills, creativity, and a proactive attitude to support partners and manage campaigns across various channels.

Key responsibilities: 

• Contribute to the development and execution of digital marketing strategies across multiple channels (LinkedIn, Google Ads, etc.), ensuring alignment with business goals and revenue growth.

• Support and help coordinate both online (e.g., webinars) and offline events (e.g., conferences, exhibitions, and partner events), ensuring seamless planning and execution;

• Collaborate with partners to create and distribute campaign kits, source relevant marketing materials, and provide proactive support to enhance partner marketing initiatives;

• Oversee and optimize paid digital campaigns on platforms such as LinkedIn, Google Ads, and others, to drive engagement and meet business targets;

• Assist in implementing Conversion Rate Optimization (CRO) strategies to enhance website performance, utilizing tools like Google Analytics to monitor and improve marketing activities;

• Develop and maintain dashboards and reports to track marketing performance and provide insights to guide future strategies;

• Work closely with cross-functional teams across the globe to ensure consistent and integrated marketing efforts;

• Stay informed about the latest marketing trends and digital innovations, and apply these insights to continuously improve marketing efforts.

Why we would like to have a dialogue with you

We pick competencies over skills and experience. Can you convince us that you possess the following competencies:

• Teamwork: The ability to work effectively with others and to collaborate across departments and functions, recognizing that everyone in the company is working towards a common goal;

• Planning and organization: The ability to plan and organize work effectively to ensure that customer commitments are met, and that resources are allocated appropriately;

• Action-oriented: The ability to act quickly and decisively, even in the face of uncertainty, to move projects forward and achieve business goals;

• Future oriented: The ability to think and plan ahead, anticipate emerging trends, and adapt strategies and actions to align with future possibilities and opportunities;

• Agile mindset: The ability to adapt quickly to changing circumstances, and to pivot or adjust strategies as needed to remain competitive and relevant;

• Continuous learning & knowledge sharing: This competency refers to the ability and willingness to learn continuously throughout one's life, and to continuously seek out new knowledge and skills to stay up-to-date and relevant;

• Reflection: The ability to reflect on experiences and to learn from past mistakes or successes, in order to continuously improve and grow as an individual, a team and company.

Competencies are key, but to be successful in this role you need to bring a few essentials to kickstart the conversation:

Key skills and experience: 

• Demonstrated experience in executing and managing 360-degree digital marketing programs; 

• Strong understanding of managing paid digital campaigns on platforms like LinkedIn and Google Ads;

• Hands-on experience with A/B testing, online persuasion techniques, and other CRO strategies to improve website performance;

• Experience with HubSpot Marketing Hub, including campaign management and automation;

• Ability to analyze data using Google Analytics and other reporting tools to drive informed marketing decisions;

• Experience in creating and maintaining dashboards that provide actionable insights for decision-making;

• Ability to adapt to a fast-paced, dynamic environment, with a focus on continuous learning and improvement.

About Anywhere365

Founded in 2010 in The Netherlands, Anywhere365 is a global leader in Enterprise Dialogue Management, with a vision to ensure every employee and customer feels heard, understood, and valued. With around 240 employees in working from 22 different countries, we partner with over 2,000 leading enterprises, including Mazda, the UN International Organization for Migration, Adecco Group, and the University of Cape Town, to deliver exceptional customer experiences through the power of Microsoft Teams and AI-driven insights. Our commitment to innovation, customer focus, and accountability drives our success.

Some last notes

Anywhere365 is committed to creating a diverse environment and is proud to be an equal-opportunity employer. We accept difference and we thrive on it for the benefit of our employees, our products, and our community.

Please note that we have a background check policy. The background check differs per country and position. If you would like to know more, the recruiters are happy to answer any questions!