Marketing Partnerships Manager

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 75 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  

Bay Area employees are highly encouraged to come into the office one day a week.

About the Team

The AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative, impactful initiatives to drive awareness of AllTrails and bring more people onto the AllTrails platform. The Brand Communications team is responsible for building and amplifying the AllTrails brand across earned, affiliate, and social media channels. 

As Marketing Partnerships Manager, you’ll provide a critical role in scaling our partnerships  programs. You’ll engage with advertisers and brand partners to help make AllTrails a household name. You’ll work across the Brand Engagement team and other Marketing teams to make our campaigns great(er). You’ll foster and grow love for our brand among our community of more than 75M members. 

The right candidate is a dynamic and results-driven partnerships manager who can manage relationships with advertising and brand partners. This is a strategic thinker with excellent relationship management skills and a deep understanding of the advertising and brand partnership ecosystem. Above all, this person is inspired to help people around the world get out and enjoy the outdoors. This is an individual contributor role that reports to the Head of Partnerships. 

What You’ll Be Doing:

• Identify and pursue opportunities to expand AllTrails’ advertising and brand partnership portfolio

• Collaborate cross functionally and with agency partners to deliver data-driven insights and actionable recommendations for the marketing partnerships program

• Build and proactively communicate advertising and brand partnership performance to stakeholders through regular reporting

• Evaluate and develop partnership contracts, from initial pitch to closing, ensuring alignment with AllTrails’ mission

• Deliver seamless execution of partnership and advertising initiatives

• Oversee inbound partner prospect evaluation and communications

• Manage day-to-day operations of the partnership program

• Stay informed about industry trends to inform strategy and identity potential opportunities

• Additional responsibilities as may be assigned

Requirements:

• 5+ years in partnerships, advertising, brand collaboration, or related field

• Strong negotiation and relationship management abilities

• Expertise in developing and executing advertising and co-branded campaigns

• Familiarity with advertising landscape, tools, and terminology

• Well-organized and excellent at time management

• Creative, outside-the-box thinker with the ability to develop and execute innovative partnership solutions

• Excellent project management skills and ability to effectively collaborate cross-functionally 

• Trend-aware: you are quick to develop an on-brand angle that’s relevant to the conversation of the moment 

• Results oriented: you are highly motivated and comfortable in fast-paced work environments that are outcome-oriented

• Strong analytical and problem-solving skills with Excel skills to match

• Receptive to change: you are flexible, adaptable, and always seeking to improve

• Cross-functional team player with a track record of building relationships and influencing across teams and levels

• Empathy, open-mindedness, humility, and passion for the outdoors

Bonus points

• Experience working at a mobile-first DTC company

• High-growth or subscription business experience

• Experience with tools including Figma, Confluence, HubSpot, and/or Looker 

Our Commitment to You:

• A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity.

• Physical & mental well-being: health, dental and vision benefits

• Trail Days: No meetings first Friday of each month to go test the app and explore new trails!

• Unlimited PTO.

• Flexible parental leave. 

• Remote employee equipment stipend to create a great remote work environment. 

• Annual continuing education stipend. 

• Discounts on subscription and merchandise for you and your friends & family.

• An authentic investment in you as a human being and your career as a professional.

$120,000 - $150,000 a year

A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs.  It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case. 

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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