Marketing Operations Specialist - Member Retention Team

Who are we?

We are The Motley Fool, a purpose-driven financial information and services firm with nearly 30 years of experience focused on making the world smarter, happier, and richer. But what does that even mean?! It means we’re helping Fools (always with a capital “F”) demystify the world of finance, beat the stock market, and achieve personal wealth and happiness through our products and services. The Motley Fool is firmly committed to diversity, inclusion, and equity. We are a motley group of overachievers that have built a culture of trust founded on Foolishness, fun, and a commitment to making the world smarter, happier and richer.  However you identify or whatever winding road has led you to us, please don't hesitate to apply if the description above leaves you thinking, 'Hey! I could do that!'

What does this team do?

The Member Retention team is responsible for driving member retention and renewal outcomes that directly impact our company’s bottom line. As a key member of this team, you’ll work directly with a results- and data-driven band of seasoned marketers as an operational powerhouse building renewal campaigns, orchestrating onsite messaging, and facilitating A/B testing throughout our retention initiatives. Meticulous attention to detail, adaptability in a fast-changing environment, excellent communication skills, and the pursuit of mastering our marketing systems and messaging tools are qualities we need in this candidate to succeed.

What you’ll be doing:

The Motley Fool’s Member Retention team is seeking a Marketing Operations Specialist to support multi-channel member engagement, retention, and renewal campaigns on our quest to make Motley Fool members Smarter, Happier, and Richer and lifetime members. In this role, you'll be:

• Developing subject matter expertise in our marketing and messaging systems to support our multi-channel retention strategies

• Coordinating with marketing managers, copywriters, email operations, product managers, and legal team to build, launch, and maintain retention marketing campaigns

• Orchestrating targeted onsite and email messaging to members that inspires and deepens engagement

• Creating and managing marketing assets like emails and landing pages using HTML and CSS

• Providing quality control on our retention marketing campaigns; troubleshooting and remediating issues quickly

• Setting up and executing a variety of A/B tests across emails, onsite messages, and landing pages and ensuring audience segmentation and targeting conditions are accurate

• Analyzing and monitoring data to improve retention marketing campaigns, identify opportunities, and generate A/B test ideas

• Anticipating, tracking, and executing required communications for renewal cohorts

What do you need to apply?

• Experience supporting or leading direct response marketing campaigns

• Experience with customer engagement and messaging platforms, building marketing campaigns to convert or retain customers; Experience with Braze is a big plus

• Experience with content management systems, project management tools (Jira)

• Demonstrated experience working with and understanding HTML and CSS

• A “Get It Done” and team-player mentality - you’re a “doer” who thrives on making things happen and puts ego aside

• You’re detail-oriented and have an eye for catching errors, bugs, typos, and inconsistencies in marketing funnels

• Organizational skills and experience coordinating details of multiple marketing campaigns simultaneously

• You’re a results-driven operator who excels at working independently - you enjoy solving problems on your own

• Excellent communication skills - you are frequently described as a team player who keeps communication channels open and clear among several teams

• Poise and adaptability - you remain cool under pressure, think critically, and problem-solve when faced with new challenges