Marketing Operations Manager

The Role

We're looking for a Marketing Tech & Ops expert to optimize our marketing and customer lifecycle infrastructure, driving data-driven insights that impact over 2 million Modern Health members. You'll own our Marketo and Iterable instances, collaborating across teams to transform campaign data into strategies that power both our revenue engine and member engagement. This is an opportunity to shape the future of mental well-being by refining our execution, reporting, and operational efficiency as we scale toward profitability/IPO. We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply!

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Campaign Execution: Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media

• Platform Ownership: Maintain and optimize our Marketo and Iterable instances, ensuring optimal performance across acquisition and retention campaigns

• Drive Data-Backed Insights: Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives

• Optimize Lead Flow: Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates

• Report on Impact: Deliver regular KPI reports and translate marketing data into insights for decision-makers

• Collaborate for Success: Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations

• Creative Problem-Solving Skills: There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome

• Champion Data Integrity: Uphold database quality standards and implement best practices across our MarTech stack

Who You Are

• Marketo Expert: 3-5 years in enterprise/SaaS marketing, with 2-3 years hands-on Marketo experience. Iterable experience highly valued

• Systems Architect: Salesforce expert comfortable with complex integrations and full-funnel analytics

• Process Champion: Passionate about operational excellence and building scalable frameworks

• Strategic Analyst: Skilled at translating campaign data into actionable insights across acquisition and retention

• Collaborative Leader: Thrive in fast-paced environments while managing multiple stakeholders and projects

Bonus Points

• Experience optimizing inherited marketing automation platforms

• Proficiency with Looker/Tableau, Demandbase, PathFactory, Outreach, data enrichment tools

• Customer lifecycle marketing expertise

• B2B SaaS startup experience

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Generous Time Off 

• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k

• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 

• New Hire Stipend to help cover work-from-home setup costs

• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more

• Monthly Cell Phone Reimbursement

Equal Pay for Equal Work Act Information

Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.

• Zone 1: San Francisco Bay Area and New York City Metro

• Zone 2: All other California locations and Seattle, WA

• Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT

• Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY

Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.

Zone 1

$125,000—$148,000 USD

Zone 2

$113,310—$133,290 USD

Zone 3

$113,310—$133,290 USD

Zone 4

$100,720—$118,480 USD