Marketing Analyst - WordPress VIP

WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

About the Role:

We are seeking a detail-oriented Marketing Analyst to join our dynamic marketing team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting data to drive informed marketing decisions and strategies. The ideal candidate will possess strong quantitative skills, a solid understanding of marketing principles, and the ability to translate data into actionable insights.

Responsibilities: 

• Market Research: Conduct market research to identify industry trends, competitor activities, and consumer behaviors to support marketing strategies.

• Data Collection and Analysis: Collect, organize, and analyze marketing data from various sources including sales reports, customer databases, web analytics, and market research.

• Performance Tracking: Monitor and track marketing campaign performance, including ROI, customer acquisition, and engagement metrics. Identify areas for improvement and optimization.

• Customer Segmentation: Use data analysis techniques to segment customers based on demographics, behavior, and preferences. Develop targeted marketing strategies to effectively reach different customer segments.

• Forecasting and Modeling: Develop predictive models and forecasts to anticipate market trends, customer behavior, and sales performance. Provide insights and recommendations to optimize marketing strategies and budget allocation.

• Reporting: Prepare regular reports and presentations summarizing key findings, insights, and recommendations for marketing initiatives. Communicate findings to stakeholders and senior management.

• Collaboration: Collaborate with cross-functional teams including marketing, sales, product development, and finance to align marketing efforts with overall business goals and objectives.

• Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics. Continuously seek opportunities to enhance analytical capabilities and knowledge.

Requirements: 

• Experience in  Marketing, Business, Statistics, Economics, or related fields.

• Proven experience in marketing analytics, data analysis, or a related field using data sets from tools like HubSpot, GA, Adwords,Bizible, Marketo, and Salesforce.

• Strong analytical and problem-solving skills with the ability to interpret complex data sets.

• Solid understanding of marketing principles and strategies.

• Excellent communication and presentation skills.

• Ability to work effectively in a fast-paced environment, where async communication takes precedence.

• Detail-oriented with a strong commitment to accuracy and quality.

• Nice-to-have: 

  • Experience with data visualization tools such as Tableau or Power BI.

  • Knowledge of SQL for data querying and manipulation.

  • Certifications in analytics or marketing analytics.

Salary range: $85,000-$120,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.