Manager - Lifecycle Marketing

​​About the Role:

We’re looking for a Lifecycle Marketing Manager to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross functional stakeholders to build and execute acquisition CRM programs. This person will manage the day-to-day, hands-on creation, implementation and optimization of acquisition and retention-focused email, SMS and push notification campaigns for the Weight Management Category. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the (potential) customer, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world class CRM program for our newest category.

You Will:

• Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting

• Maintain customer journey maps for weight management communication journey and ensure maps are regularly updated to reflect current state of live flows

• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition, especially in always-on triggered programs (flows)

• Ensure high quality and error-free implementation, testing and QA of email marketing campaigns

• Partner with CRM leads for other business verticals, including Hair, Sexual Health, and Mental Health, to uncover cross-vertical opportunities and maximum production efficiency

You Have:

• Bachelor’s Degree

• 5+years experience in CRM & Lifecycle, subscription experience a plus

• Hands-on experience with Braze, Iterable, Marketo or similar ESP

• Excellent organizational and prioritization skills, and attention to detail.

• Strong campaign management and problem solving skills

• Analytical thinker with experience in data-driven marketing

• Ability to drive experimentation focused on core success metrics 

• Knowledge of HTML, CSS and email client basics

• Experience managing robust testing roadmaps

• Ability to communicate the benefits of strategies to business audiences of all levels

• Experience driving multiple projects and prioritizing in a fast-paced environment

• Eagerness to be hands-on and proactive

• Strong desire and curiosity to learn

• In-depth understanding of the healthcare, wellness, or CPG industry a plus 

• Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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