Lifecycle Marketing Manager

The MyFitnessPal team is seeking a Lifecycle Marketing Manager responsible for driving user conversion from trial to Premium subscription. We are looking for a strategic and hands-on individual to develop and implement lifecycle campaigns that engage trial users and drive them toward becoming paid subscribers. As a Lifecycle Marketing Manager, you will build and execute multi-channel campaigns across email, push notifications, in-app messaging, and other CRM channels to enhance user experience and increase Premium conversions. You will play a key role in optimizing the trial experience, testing and iterating on messaging, and leveraging data to inform strategies. This role is ideal for a data-driven marketer passionate about user engagement and subscription growth. You will collaborate closely with cross-functional teams, including Product, Creative, Engineering, Analytics, Brand, Product Marketing, and Content, to develop and execute high-impact campaigns.

This role is This contract will be valid through May 5th - August 18th, and will pay $50.00/hour.

What you’ll be doing:

• Develop and execute a multi-channel onboarding and engagement strategy focused on converting trial users into Premium subscribers.

• Manage and optimize marketing automation workflows to ensure timely and relevant communications with trial users.

• Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the trial-to-subscription journey.

• Develop and run A/B and multivariate tests to optimize messaging, timing, and channel effectiveness for trial conversions.

• Monitor key performance indicators such as conversion rates, engagement rates, and churn, and use insights to drive iterative improvements.

• Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with business goals and product enhancements.

• Report on campaign performance and provide actionable insights to improve trial conversion rates.

Qualifications to be successful in this role:

• 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with a focus on user engagement and conversion.

• Experience in mobile app lifecycle marketing, preferably within a subscription-based business model.

• Hands-on experience with CRM/marketing automation tools (e.g., Braze, Iterable, Salesforce, Klayvio). Experience with Braze is required.

• Strong analytical skills with experience using reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics.

• Experience developing and executing segmentation and personalization strategies to drive user behavior.

• Technical understanding of email and push notification marketing, including webhooks, APIs, liquid logic, and automation workflows.

• Ability to manage multiple projects and collaborate cross-functionally to execute campaigns effectively.

• Strong communication skills with the ability to present insights and recommendations to stakeholders.

• A/B testing experience and knowledge of experimentation methodologies.

• Self-starter with the ability to work independently while aligning with broader marketing and business goals.

• Basic knowledge of HTML and CSS for troubleshooting email templates is a plus.

• Experience working in a fast-paced, data-driven environment with a focus on results.