Lead Product Marketing Manager
Position Overview
Apollo is looking for a highly strategic and collaborative end-to-end product marketing expert to build out additional product offerings.
This is an exciting opportunity to shape product strategy and expand Apollo’s offering. The right candidate will thrive at gathering data to understand market dynamics and customer needs and enjoy partnering closely with Product, Research, Marketing, and Sales to shape roadmap and drive GTM campaigns that deliver impact.
Your mandate -
Conduct market research, run competitive analyses, and gather customer insights
Build out our understanding of our personas
Shape product strategy and work hand in hand with product to prioritize the roadmap
Develop a beta program to test early product with customers
This is a highly cross-functional role, requiring close collaboration with R&D and GTM partners. This role reports to the Head of Product Marketing. This role is fully remote (but must be based in North America) and will require occasional travel.
Responsibilities:
Shape Apollo’s product strategy as we expand our offering to new personas
Conduct competitive benchmarking and industry analysis
Gather customer insights, partnering closely with research
Build out Apollo’s core personas
Work hand in hand with product to shape and build out the roadmap
Test new early offerings with beta customers
Launch product and run GTM campaigns
Enable Sales and GTM teams
Qualifications:
8+ years of experience
5+ years of experience at a high-growth b2b SaaS company
Industry experience in rev tech is a huge plus
Experience with sales or marketing personas is a plus
Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
Ability to deliver actionable data-driven recommendations
Deep customer-centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
Experience running complex integrated GTM motions partnering well across marketing and sales teams
Excellent storytelling, communication, and presentation skills
Strong cross-functional collaboration - great at working across many teams
Bias toward action. Strong ability to get things done and move things forward
About the job
Apply for this position
Lead Product Marketing Manager
Position Overview
Apollo is looking for a highly strategic and collaborative end-to-end product marketing expert to build out additional product offerings.
This is an exciting opportunity to shape product strategy and expand Apollo’s offering. The right candidate will thrive at gathering data to understand market dynamics and customer needs and enjoy partnering closely with Product, Research, Marketing, and Sales to shape roadmap and drive GTM campaigns that deliver impact.
Your mandate -
Conduct market research, run competitive analyses, and gather customer insights
Build out our understanding of our personas
Shape product strategy and work hand in hand with product to prioritize the roadmap
Develop a beta program to test early product with customers
This is a highly cross-functional role, requiring close collaboration with R&D and GTM partners. This role reports to the Head of Product Marketing. This role is fully remote (but must be based in North America) and will require occasional travel.
Responsibilities:
Shape Apollo’s product strategy as we expand our offering to new personas
Conduct competitive benchmarking and industry analysis
Gather customer insights, partnering closely with research
Build out Apollo’s core personas
Work hand in hand with product to shape and build out the roadmap
Test new early offerings with beta customers
Launch product and run GTM campaigns
Enable Sales and GTM teams
Qualifications:
8+ years of experience
5+ years of experience at a high-growth b2b SaaS company
Industry experience in rev tech is a huge plus
Experience with sales or marketing personas is a plus
Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
Ability to deliver actionable data-driven recommendations
Deep customer-centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
Experience running complex integrated GTM motions partnering well across marketing and sales teams
Excellent storytelling, communication, and presentation skills
Strong cross-functional collaboration - great at working across many teams
Bias toward action. Strong ability to get things done and move things forward