Head of Marketing

How you’ll have an impact at Paula’s Choice:    

The Head of Marketing for North America plays a crucial role in leading the North American marketing and brand initiatives across .com and wholesale partners. This position requires strong strategic leadership, effective team management, campaign development, and deep experience with retail marketing and paid media. If you have experience in the beauty industry, campaign development, retail and performance marketing, this is the role for you!  

How You’ll Have an Impact at Paula’s Choice 

• Drive marketing communications strategy through an integrated approach to maximize US brand awareness and reach.

• 50-65% of time spent on North America Retail Marketing, remainder spent on omnichannel and DTC.

• Ensure Paula's Choice brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints, aligning with global brand guidelines and North America market dynamics. 

• Inform portfolio and pricing decisions across channels with data-driven marketplace insights and SKU level analysis. 

• Implement as well as create brand and product campaigns, leading a 360 degree go-to-market including: channel roll-out, trade marketing, performance marketing, visual merchandising, etc.

•  Always ensuring excellence in execution. 

• Partner with Product Marketing, Content, and Copy teams to develop campaign copy that reflects messaging priorities and aligns with brand values and tone of voice. 

• Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals.  

• Work with each channel on campaign direction and associated assets, including timing, key messages, and messaging consistency.   

• Work with channel leads to ensure concrete results and improvement in rank and against set target.  

• Set the strategy for North America wholesale marketing. 

• Implement and oversee analytics frameworks to track marketing performance and consumer purchase funnel behavior. Use these insights to continuously refine and improve marketing efforts. 

• Deliver weekly and monthly executive level summaries on the business.  

• Be the brand connection for the interactions with Global product and brand team.

• Ability to influence while not directly managing US social media, influencer and PR through a close working relationship with the current Brand team.  

• Partner with Retail Sales and Education team to drive continuous improvement in our  strategies and best in class execution.  

• Work closely with Visual Merchandising on strategy, delivery of on time, on budget execution of physical retail touchpoints.  

• Manage strong relationships with retail and agency partners.  

• Partner with Finance and develop three-year business plans, budgets, and ensure alignment with P&L targets.  

• Contribute as an active member of the North America ANZ leadership team with overall business planning and decision making.  

• Develop a high-performing marketing team, fostering a culture of collaboration, courage, creativity, connection, and commitment to achieve business objectives.  

• Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories as well as reduce costs. 

• Lead research initiatives to gather key industry, consumer, and cultural insights, applying findings to inform strategic planning and campaign creation processes.  

• Conduct all other job-related activities as assigned by your manager. 

The Details: 

• Location: Remote, but Seattle Preferred

• Hours: Typical  PST Business Hours, some flexibility 

• Physical requirements: Ability to handle both sitting and screen time for long periods of time  

• Travel requirements: Up to 15% 

What you'll bring to the table: 

• Must have 10-12 years of marketing leadership experience within beauty or high-growth consumer brand with strong knowledge in creating brand awareness, delivering operational excellence.  

• 3-4+ years of brand and retail marketing in Sephora and an ability to effectively lead briefings, collaborate and manage teams to deliver on project goals.  

• Experience in campaign development including brand events, social media, influencer marketing and performance marketing.  

• Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment.  

• Track record of successfully managing multiple complex priorities within demanding timeframes. 

• Agency management experience.  

• Strong understanding of ecommerce. 

• Financial acumen required including proven successful experience with budgeting and P&L management.  

• Forward thinking, anticipation of needs.

• Strong thinking skills, ability to structure presentations efficiently. 

• Leadership qualities to motivate and drive peer teams and direct reports.

• Collaborative spirit

What can help you really stand out: 

• DTC Experience: In the beauty segment. 

• Omnichannel Experience: Working in an omnichannel company (DTC, Amazon, Wholesale).  

Approximate Salary Range Based on Experience and Location:

$210,000- $230,000 USD/annually

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