Growth Marketing Manager - Retention

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

• Our beauty Brands: Revel Beauty and Spa Dr.

• Our content and subscription Brand: The BodCon.

We are looking for a Growth Marketing Manager  to establish a comprehensive returning customer journey, encompassing all stages, with a specific focus on retention opportunities. This includes optimizing communication and tactics through our proprietary channels such as Paid Media, E-mail, SMS, and Push Notifications. The primary goal is to enhance retention levels by utilizing data and insights, while simultaneously improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency, while minimizing unsubscribe rates and cancelations.

Expected outcomes & responsibilities

• Own and execute the end-to-end strategic plan to achieve the goals of the selected product funnels. This involves leading teams responsible for platform media strategy, creative strategy (angles, styles), landing pages strategy, and product page conversion rate optimization (CRO).

• Lead the strategy and investment on media platforms such as Meta, Pinterest, Tik Tok, and YouTube, with monthly budgets exceeding $1,000,000.

• Implement and improve the media buying setup on the platform, considering campaign structure and creative setup. The goal is to deliver diversified product communication that remains sustainable over time.

• Provide feedback and align strategically with the creative strategist regarding communication plans and testing, prioritizing based on impact and business needs.

• Analyze data and deliver actionable insights with clear actions, due dates, and owners to recover deviations and achieve goals.

• Collaborate cross-functionally with leads from other squads to improve subscription and activation rates for visitors to the store.

• Participate in squads aimed to define the roadmap for store improvements, ensuring an optimized site that offers a smooth, frictionless buying process to maximize conversion rate and profit per order.

• Brainstorm and define action plans with channel owners to enhance the performance of organic channels, such as ambassadors, referral programs, SEO, and influencers, which directly impact customer acquisition cost (CAC).

• Develop a testing plan for the store, from the product page to the thank you page, to increase profit per visitor by improving the conversion rate (CVR) and profit per order (PPO).

• Plan, lead, and deploy product funnels through landing pages at specific touchpoints, ensuring the right angle and landing page style to achieve target performance.

Requirements

• At least 6 years of experience working on developing marketing strategies.

• A dynamic, highly ambitious individual.

• Proven experience in managing cross-functional teams for creatives, engineering, and marketing.

• Superb communication, collaboration, and problem-solving skills.

• Extensive experience in gathering and interpreting consumer data and information.

• Solid knowledge of online customer engagement platforms and channels.

• Great organizational and time management abilities.

• Demonstrated attention to detail and the ability to comprehend complex technical challenges.

• Basic front-end technical skills and tracking tools (nice to have)

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!