Growth Marketing Manager

Position Overview:

The Growth Marketing Manager will play a critical role in driving our company's expansion by developing and executing data-driven strategies to acquire customers. This position requires a unique blend of analytical expertise, creative thinking, and deep knowledge of digital marketing channels.

The ideal candidate will be highly motivated, results-driven, and customer-centric, with a strong entrepreneurial spirit and a passion for scaling businesses through innovative marketing tactics.

Responsibilities:

• Growth Strategy Development & Execution: 

  • Develop and implement comprehensive growth marketing strategies across multiple channels, ensuring alignment with overall business objectives.

  • Identify and capitalize on new opportunities to drive sustainable business growth.

• Mastery of Meta: 

  • Manage and optimize Meta ad campaigns, including audience targeting, ad creative, and bidding strategies, to maximize ROI. 

  • Scale Meta advertising accounts to drive MQL growth while improving LTV:CPA. 

  • Stay up to date with Meta advertising policies and best practices to ensure compliance and optimal performance. 

  • Analyze Meta ad performance data to identify trends, insights, and opportunities for optimization.

• Channel Expansion: 

  • Develop and execute targeted campaigns to effectively reach decision-makers on LinkedIn.

  • Continuously test and evaluate new acquisition channels to expand reach and drive MQLs.

• Conversion Rate Optimization (CRO): Improve conversion rates by continuously testing and optimizing key elements, including audiences, user flows, creatives, CTAs, and landing pages.

• Data-Driven Decision-Making: 

  • Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement. 

  • Leverage data insights to optimize marketing spend and maximize ROI.

• Industry & Trend Awareness: Stay informed on the latest growth marketing trends, tools, and AI to maintain a competitive edge. 

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related analytical field.

• Experience: 6+ years of experience in growth marketing, with a proven track record of success.

• Paid Acquisition Expertise: Demonstrated ability to manage and optimize Meta and LinkedIn Ads campaigns. Experience with other digital advertising platforms is a plus.

• Analytical & Technical Skills:

  • Strong proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies.

  • Ability to create and set up new events in ad platforms and familiarity with Google Tag Manager.

• Communication & Collaboration:

  • Excellent written and verbal communication skills.

  • Ability to collaborate effectively with cross-functional teams.

• Problem-Solving & Adaptability:

  • Creative problem-solver with a proactive and results-oriented approach.

  • Comfortable working in a fast-paced, dynamic environment and adapting to new challenges.

• Passion for Growth: A deep passion for driving business growth and making a meaningful impact.

• Lifelong Learner: Eager to continue to learn and develop both personally and professionally.