Growth Marketing Associate - TikTok & Snapchat

About You

Nutrafol is looking for a data driven and growth mindset  Growth Marketing Associate primarily focused on TikTok & SnapChat paid social channels. In this role, you will be integral in managing, testing, optimizing, and scaling Nutrafol’s TikTok & SnapChat marketing campaigns. The main focus of this role will be supporting conversion marketing for new customer acquisition for Nutrafol subscription services.    You will be responsible for day-to-day campaign management, ad creative executions, optimizations, pixel management, budget pacing, troubleshooting platform challenges, and more. This role will be supported by growth team counterparts, a healthy budget, a creative pipeline, a data & analytics team, and a digital product and tech team. The role will report to our Growth Marketing Senior Associate. 

We are a highly motivated, collaborative, and fun team with an entrepreneurial spirit and bias for action. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!

Responsibilities:

• Responsible for managing daily budgets and monthly pacing on TikTok and SnapChat.

• Executing optimizations, ad launches, campaign management, and all general updates in channel ad platforms (including campaign management via Smartly).

• Identifying and executing daily platform performance optimizations grounded in data. 

• Be an expert in Tiktok and SnapChat campaign types, targeting new tools, ad formats, add-ons and innovation, suggest testing into new opportunities.

• Act as the in-house expert for TikTok and SnapChat, staying abreast of trends and bringing together ideas to the greater team to help plan toward new best practices. 

• Manage pixel optimization, roadmap, and tests in partnership with the technology team.

• Manage the execution of a robust A/B testing plan to prove scalable campaigns.

• Strong daily observation of all campaigns, pixels, and performance to identify any issues for troubleshooting. 

• Support brand marketing campaign strategy, feedback, and reporting

• Bring challenges and opportunities to Tiktok and SnapChat representative meetings. 

• On occasion, provide support for other channels such as Meta, Pinterest etc.

Requirements:

• Minimum of 3+ years of experience working on TikTok conversion optimized campaigns in an agency or in-house with a brand; wellness/DTC experience is a plus

• Growth mindset - you are on a quest to learn and develop personally & professionally and have a passion for exploring and testing new performance marketing channels while working in a fast-paced environment with deadlines and sales goals

• Proven track record of managing and executing paid channels at scale

• Experience with web analytics tools

• Analytical mindset and creative thinker to strategize and execute testing and implementing learnings

• Comfortable working cross-functionally with brand, creative, and tech

• Great communication skills, you are capable of translating your data-driven insights into actionable recommendations

• Ability to create and present on projects, proposals, and performance

• Ability to pivot and adjust to changes based on ever-changing market and business goals

• Proven ability to hit all critical KPI’s with a brand-centric mindset.

• Enjoy the creative process - you’ll be working in constant collaboration with marketers, designers, and writers.

Nice to Haves:

• Familiarity with Smartly ad management tool

• Experience in executing for other channels such as Reddit etc.