Email Marketing Manager (Bronto Preferred)

Job Description

Job description

Allivet, one of the largest and fastest growing direct to consumer online retailer of pet medicine and supplies, is seeking an Email Marketing Manager (Bronto specialist). This position will be the point-person for developing, implementing and executing all email marketing initiatives and activities. The candidate who is right for this job will have both analytical skills as well as creative (or at least be able to direct the creative). We use Bronto as our preferred ESP, and we are looking for someone who has experience working with the platform, or something comparable. Our office is located in Hialeah, FL, but we will accept a remote candidate if the fit is just right. This position reports to the Director of eCommerce.

Responsibilities include, but are not limited to:

• Manage email marketing campaigns from start to finish, including planning, targeting, set-up, testing, execution, reporting and optimization.
• Create workflows and personalized dynamic content within emails to better target our various customer base.
• Create email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements.
• Come in with a clear, concise, and proven email marketing background that has shown to greatly increase revenue via the email marketing channel.

Requirements:

• 3-5 years of email marketing experience in a medium to large online business.
• Pet lover is a must (there will be a lot of cute content to work with).
• Experience managing large email lists (500,000+) in an enterprise-level Email Service Provider (we use Bronto, and our ideal candidate would have heavy experience with Bronto, but experience with comparable platforms such as Listrak, SilverPop, Campaign Monitor, Emarsys, etc. will also be considered).
• Extremely strong data analytical skills.
• Extremely strong writing skills, both creative and technical.
• Extremely strong design skills (or at least the vision to be able to direct a designer).
• Self-starter who identifies opportunities for improvement and acts upon them.
• Proficiency in Windows environments and in office management applications.