Director, Product Marketing - New Audiences

Figma is looking for a leader to join our Product Marketing team. You’ll be overseeing various product areas and go-to-market strategy for new audiences we want to reach. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community. 

This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.

What you’ll do:

• Lead go-to-market strategy, planning, and execution for new products and audiences 

• Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers

• Craft differentiated messaging and positioning informed by user research and insights

• Roll up your sleeves and help lead new product launches and campaigns when needed

• Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs 

• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption

• Build and coach a small team of product marketers; lead with a passion for learning and development 

• Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

We’d love to hear from you if you have:

• 10+ years in product marketing or a related marketing roles in the Saas industry

• 4+ years hiring, coaching, and managing direct report(s) or team lead

• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details

• Excellent writing and storytelling skills

• Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations. 

While it’s not required, it’s an added plus if you have

• Experience working on Design tools

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.