Director of Product - Growth
Role Description
We are seeking a Director of Product to lead and scale the strategic growth initiatives of our organization. This is an opportunity to drive meaningful impact with a scale-up stage product, helping us grow from '1 to N' with a product-led growth (PLG) strategy. This role will focus on optimizing customer acquisition, activation, and retention, ensuring our products deliver exceptional value to a growing user base.
As the leader of the growth product team, you'll help turn Dash into a PLG powerhouse by building and optimizing best-in-class user acquisition and activation experiences and flows, introduce innovative systems to ignite viral expansion, and increase activation and engagement, while expanding the market opportunity via self-service capabilities and international expansion. You'll also partner closely with Engineering, Design, Product Marketing, and Go-to-Market teams to craft compelling solutions that resonate across diverse audiences.
RESPONSIBILITES
Lead high-impact projects such as new user acquisition via viral product-led sharing and driving successful trials of new users (e.g., onboarding and activation) to paid subscribers
Develop strategies to turn licenses into active, engaged users through thoughtful activation solutions including new user experience design and re-engagement strategy
You’ll also lead the design and strategy for our notificatoin and self-service systems to support our goals
You will lead and build a team of best-in-class PM leaders who obsess over customers and move fast in a highly ambiguous environment
You will lead the team in balancing urgency vs. the incredibly high quality bar expected by both our customers and the broader Dropbox organization, through clear and repeatable processes
You will partner closely with leadership across all functions - Engineering, Design, Data, Research, GTM, Customer success and Sales
You'll foster a healthy and collaborative culture that embodies Dropbox's values and continue to develop Dropbox as one of the best places to work
BASIC QUALIFICATIONS
7+ years of product experience in a medium/larger software company and/or early stage startup experience leading a high growth area
Deep experience with growth frameworks and methodologies, such as PLG, user-get-user virality, funnel optimization, and have demonstrated a metrics-driven approach to problem-solving.
You love building products that make our customers feel joy, delight and trust - you care deeply about the product craft and practice
You have demonstrated technical proficiency and effectiveness working closely with engineers at scale in a growth-oriented capacity, including expertise in experimentation, hypothesis testing and customer-led product iteration and improvement
Deep organization capabilities, especially in regards to influence, collaboration and communication
PREFERRED QUALIFICATIONS
Exceptional problem solving and execution capacity. Demonstrated success in solving difficult challenges to unlock growth.
Ownership and hustle: Demonstrates hustle by successfully scaling on high growth product or starting a product from scratch.
Strong product sense: Possesses ability to guide product teams in a highly ambiguous environment
Experience in building product solutions with ML/AI preferred
Compensation
About the job
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Director of Product - Growth
Role Description
We are seeking a Director of Product to lead and scale the strategic growth initiatives of our organization. This is an opportunity to drive meaningful impact with a scale-up stage product, helping us grow from '1 to N' with a product-led growth (PLG) strategy. This role will focus on optimizing customer acquisition, activation, and retention, ensuring our products deliver exceptional value to a growing user base.
As the leader of the growth product team, you'll help turn Dash into a PLG powerhouse by building and optimizing best-in-class user acquisition and activation experiences and flows, introduce innovative systems to ignite viral expansion, and increase activation and engagement, while expanding the market opportunity via self-service capabilities and international expansion. You'll also partner closely with Engineering, Design, Product Marketing, and Go-to-Market teams to craft compelling solutions that resonate across diverse audiences.
RESPONSIBILITES
Lead high-impact projects such as new user acquisition via viral product-led sharing and driving successful trials of new users (e.g., onboarding and activation) to paid subscribers
Develop strategies to turn licenses into active, engaged users through thoughtful activation solutions including new user experience design and re-engagement strategy
You’ll also lead the design and strategy for our notificatoin and self-service systems to support our goals
You will lead and build a team of best-in-class PM leaders who obsess over customers and move fast in a highly ambiguous environment
You will lead the team in balancing urgency vs. the incredibly high quality bar expected by both our customers and the broader Dropbox organization, through clear and repeatable processes
You will partner closely with leadership across all functions - Engineering, Design, Data, Research, GTM, Customer success and Sales
You'll foster a healthy and collaborative culture that embodies Dropbox's values and continue to develop Dropbox as one of the best places to work
BASIC QUALIFICATIONS
7+ years of product experience in a medium/larger software company and/or early stage startup experience leading a high growth area
Deep experience with growth frameworks and methodologies, such as PLG, user-get-user virality, funnel optimization, and have demonstrated a metrics-driven approach to problem-solving.
You love building products that make our customers feel joy, delight and trust - you care deeply about the product craft and practice
You have demonstrated technical proficiency and effectiveness working closely with engineers at scale in a growth-oriented capacity, including expertise in experimentation, hypothesis testing and customer-led product iteration and improvement
Deep organization capabilities, especially in regards to influence, collaboration and communication
PREFERRED QUALIFICATIONS
Exceptional problem solving and execution capacity. Demonstrated success in solving difficult challenges to unlock growth.
Ownership and hustle: Demonstrates hustle by successfully scaling on high growth product or starting a product from scratch.
Strong product sense: Possesses ability to guide product teams in a highly ambiguous environment
Experience in building product solutions with ML/AI preferred