Director of Marketing Analytics

​​About the Role:

We are looking for an experienced, hands-on analytics leader to lead our Marketing Analytics team, supporting a substantial annual Marketing budget. You will help shape our Marketing strategy so that it maximizes ROI and customer LTV. 

As Director of Marketing, you’ll work with senior Marketing leadership as well as the Data Science/Machine Learning teams to establish measurement tools, build models, and implement frameworks within an ever-evolving media and healthcare landscape. You will manage a team of managers and analysts. You will be expected to drive insights, budget recommendations, incrementality testing, and attribution accuracy across our breadth of online and offline channels.

You Will:

• Lead and manage a team of Marketing analysts. Provide guidance, set objectives, and ensure professional development and effective collaboration within the team

• Analyze Marketing data from various sources (e.g., digital, offline, social media, CRM systems) to extract actionable insights and trends. Use statistical techniques and data modeling to forecast outcomes and evaluate the performance of marketing initiatives

• Work closely with Marketing partners to garner adoption and usage of new capabilities such as MMM, programmatic budgeting, and LTV optimization (owned by the Marketing Analytics team) 

• Evolve Brand Marketing measurement and integrate it seamlessly into existing Performance Marketing tools and processes

• Expand the operational scale of the Marketing team through implementation of automation solutions such as third-party APIs, tag management platforms → be the champion of best in class Martech solutions

• Clearly communicate analysis results to senior leadership, use data to suggest ways to improve the business and partner closely with Marketing leads in developing strategies to grow the business

• Stay updated on industry trends, best practices, and emerging technologies in Marketing Analytics. Continuously seek opportunities to improve analytics processes and methodologies

You Have:

• 10+ years of experience in Marketing Analytics, with a proven track record of leading and developing teams, as well as managing complex analytics projects

• Bachelor’s or Master’s degree in Computer Science, Analytics, or related field, or equivalent work experience

• Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to non-technical stakeholders clearly and effectively

• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations

• Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment

• Experience in both Brand and Performance Marketing measurement

• Experience with cross-team project management

• Expert proficiency with SQL

• Experience Python and/or R a plus

• Experience with web and app analytics platforms

• Experience with data visualization software 

• Prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, product machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation

Preferred Experience & Skills:

• Experience with Amplitude a huge plus

• Experience with Tableau Desktop or Looker a plus

• Experience with BigQuery/Snowflake a plus

• Experience with dbt a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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