Demand Generation Programs Manager

WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.

About the Position

The Demand Generation Programs Manager is a critical role in the development, execution, and optimization of WatchGuard’s digital marketing and go-to-market strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead the team responsible for the execution and optimization of this strategy as well. 

The Demand Generation Programs Manager will work closely with other members of the marketing organization, including product marketing, field marketing, digital marketing, channel marketing and marketing ops to drive progress on key programs and initiatives. This role will ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy that will be leveraged by field to drive pipeline. 

The Demand Generation Programs Manager is responsible for managing third party vendors, as well as working with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization. 

A Day in the Life

No two days for the Demand Generation Manager will be the same. This role will have the opportunity to execute and optimize the strategy of the demand generation motion to support our core marketing programs, go to market plays and brand awareness content. That will include working hand-in-hand with our product marketing team to coordinate current themes, assets, messaging and aligning that to our demand generation programs, channels and tactics. 

You’ll meet with our field marketing teams to review program coverage in their regions and address any additional efforts or needs they may have. You’ll meet with the channel marketing and partner recruitment teams to discuss strategies on third-party sites like CRN. You’ll have bi-weekly check-ins with our Paid Digital team to coordinate on our global PPC and SEM strategy and ensure regular optimization of that program.

Each week, you’ll have a 1:1 with your direct reports to get updates on projects and understand any blockers. You’ll also meet weekly with the Director of Demand Generation Programs to escalate any challenges and blockers and discuss the strategy for the next go-to-market play. 

You’ll regularly meet with marketing ops, the digital marketing team and advertising vendors to analyze program, channel and tactic performance which will be leveraged for senior marketing leadership read outs and optimization actions. 

You’ll also participate in a variety of cross-functional meetings that include leadership from product, sales, marketing and channel to ensure major initiatives stay on track and share feedback on what’s performing in the field. 

This role will have two direct reports:

-Demand Generation Coordinator who owns WatchGuard’s webinar program for demand generation and existing partners, review sites and marketing program emails

-Marketing Manager responsible for our global partner recruitment account-based marketing strategy 

This role reports to the Director of Demand Generation, who also oversees the organization’s business development, sales enablement and marketing operations teams. This team rolls into the broader revenue marketing team, creating a perfect mix of sales, digital marketing, ABX,  and operations expertise. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way. 

Within one month, you will…

• Understand the top line demand generation strategy and major channels and tactics for 2025

• Get to know the team including marketing ops, field marketing, product marketing and channel marketing teams 

• Review the current go-to-market plays, including the content, tracking and reporting mechanisms established today

• Assume responsibility of the demand generation projects and tasks in Wrike

• Begin meeting with your direct repots and understanding their current initiatives and projects

Within three months, you will…

• Optimize a tracking strategy for the execution of both demand generation programs and go-to-market plays 

• Assume ownership of all demand generation channels and tactics, either directly or coordinated with your team

• Begin participating in key leadership meetings focused on go-to-market play execution and reporting 

Within six months, you will…

• Lead your first Senior Marketing Leadership demand generation read-out

• Provide recommendation on optimization of channels and tactics in Q2

• Own cross-functional go-to-market play and promos meetings and action items 

Skills and Qualifications

• Ability to align content to audiences, channels and tactics 

• Understanding of programs and plays to be able to ask critical questions to stakeholders to ensure execution is aligned to stated strategy

• Tactical knowledge of SEM, PPC, digital marketing, content syndication, paid social advertising, etc. 

• Ability to manage a team – including both direct reports and cross-functional stakeholders – to meet deadlines and drive progress 

• Experience in project management – from creating a project plan to check-in with key owners to drive a productive reporting cycle

• Understanding of Account-based Experience best practices and processes 

• Proficiency in using tools like Marketo, 6sense, Folloze, Reachdesk or similar platforms

• Experience managing 3rd Party sites including TrustRadius, G2, CRN, TechTarget, etc. 

Experience

• Minimum of 7 years prior experience in marketing or channel marketing

• Prior experience with technology, cybersecurity solutions is a plus

• Experience developing and implementing digital demand generation plans that include measurements of success

• Sharp marketing skills in building creative and effective presentations, emails, webinars, and other assets

• Proven ability to meet deadlines under pressure and ability to work on in a dynamic environment.

• Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork, and passion

• Strong project management skills

• Ability to build relationships with peers, resellers and customers

• Excellent written and verbal skills, proven effective communication skills

• Experience with ABX tools, database management, marketing operations (Marketo) and CRM (Salesforce) tools

Compensation

The base salary range for this position is $125,000 - $150,000 USD, exclusive of benefits. This position is also eligible for a bonus of 5% of the base salary. Your base salary compensation will be based on your individual skills, education, and experience. Please keep in mind that the above range is the full base salary range for this role; hiring at the maximum of the range is not typical in order to allow for future salary growth. 

U.S. Benefits

·       Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two.

·       Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance

·       Healthcare FSA

·       FSA with employer contribution

·       13 holidays, including a floating holiday, Juneteenth, and your birthday

·       15 days of paid annual leave

·       9 days of paid sick time

·       Paid parental leave

·       401(k) with employer match

Other Perks

·       Education assistance program

·       Dependent Care FSA match

·       Adoption assistance

·       Fertility care support

·       Backup care for family and pets

·       A growing network of employee resource groups

·       Employee referral program

·       Virtual boot camp

·       Employee Assistance Program

Why Work for WatchGuard?

WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect over 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.

We are committed to fostering an inclusive workplace that values each team member's unique background, experiences, and contributions. As part of our dedication to Diversity, Equity, and Inclusion (DEI), we prioritize creating an environment where all voices are heard and respected. We understand the importance of work-life balance and offer a range of caregiver support benefits, including parental leave, family care resources, and flexible work arrangements tailored to individual needs. Our flexible work options allow you to balance personal and professional priorities, empowering you to thrive in all areas of life while contributing meaningfully to our team's success. Learn more about our company culture at www.watchguard.com/wgrd-careers

WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws.

WatchGuard participates in E-verify.

WatchGuard is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.