Conversion Rate Optimization Manager
The Role
Apollo.io is seeking a Conversion Rate Optimization Manager to help scale our organic and paid conversion efforts. This role will focus on improving the user journey from SEO-driven and paid acquisition funnels to conversion, ensuring our landing pages, sign-up flows, and website experiences drive maximum impact. You will work cross-functionally with SEO, Growth, Product, and Design to build and execute data-driven A/B tests, optimize UX/UI, and remove conversion roadblocks.
This is a high-impact role, ideal for someone with a strong analytical mindset, a passion for experimentation, and experience optimizing B2B SaaS conversion funnels.
Responsibilities
Own and execute conversion rate optimization (CRO) strategies across Apollo.io’s website, SEO landing pages, and high-intent funnel pages.
Develop and manage A/B tests, multivariate experiments, and personalization strategies to drive higher demo requests, free trial signups, and lead quality.
Conduct in-depth user behavior analysis using tools like Google Analytics (GA4), Hotjar, Looker, and Mixpanel to identify drop-off points and friction.
Optimize website UI/UX, CTA placements, and form flows to maximize conversion rates.
Collaborate with SEO and Content teams to enhance landing pages for organic traffic conversion.
Work with Paid Acquisition teams to improve post-click experiences and lower cost-per-conversion.
Partner with Product and Engineering to implement tracking, funnel optimizations, and CRO best practices.
Establish a structured, data-driven CRO experimentation framework to drive continuous improvements.
Develop insights on customer segmentation and personalization to improve conversion paths.
Report on CRO test results, key learnings, and revenue impact to stakeholders.
What We’re Looking For
3-6+ years of experience in conversion rate optimization (CRO), growth marketing, or UX optimization in a B2B SaaS environment.
Strong proficiency in A/B testing platforms (e.g., Google Optimize, Optimizely, VWO).
Experience with website analytics tools (GA4, Looker, Heap, Mixpanel) and user behavior tracking tools (Hotjar, Crazy Egg, FullStory).
Strong understanding of SEO-driven CRO strategies and landing page optimization.
Data-driven mindset with experience in funnel analysis, form optimization, and lead conversion.
Basic knowledge of HTML, CSS, and JavaScript to work effectively with developers (coding not required but a plus).
Experience optimizing multi-step sign-up flows, demo request pages, and lead gen forms.
Strong ability to interpret data, present findings, and recommend actionable CRO strategies.
Excellent cross-functional collaboration skills with SEO, Growth, Product, and Engineering.
Passion for experimentation and continuous improvement.
About the job
Apply for this position
Conversion Rate Optimization Manager
The Role
Apollo.io is seeking a Conversion Rate Optimization Manager to help scale our organic and paid conversion efforts. This role will focus on improving the user journey from SEO-driven and paid acquisition funnels to conversion, ensuring our landing pages, sign-up flows, and website experiences drive maximum impact. You will work cross-functionally with SEO, Growth, Product, and Design to build and execute data-driven A/B tests, optimize UX/UI, and remove conversion roadblocks.
This is a high-impact role, ideal for someone with a strong analytical mindset, a passion for experimentation, and experience optimizing B2B SaaS conversion funnels.
Responsibilities
Own and execute conversion rate optimization (CRO) strategies across Apollo.io’s website, SEO landing pages, and high-intent funnel pages.
Develop and manage A/B tests, multivariate experiments, and personalization strategies to drive higher demo requests, free trial signups, and lead quality.
Conduct in-depth user behavior analysis using tools like Google Analytics (GA4), Hotjar, Looker, and Mixpanel to identify drop-off points and friction.
Optimize website UI/UX, CTA placements, and form flows to maximize conversion rates.
Collaborate with SEO and Content teams to enhance landing pages for organic traffic conversion.
Work with Paid Acquisition teams to improve post-click experiences and lower cost-per-conversion.
Partner with Product and Engineering to implement tracking, funnel optimizations, and CRO best practices.
Establish a structured, data-driven CRO experimentation framework to drive continuous improvements.
Develop insights on customer segmentation and personalization to improve conversion paths.
Report on CRO test results, key learnings, and revenue impact to stakeholders.
What We’re Looking For
3-6+ years of experience in conversion rate optimization (CRO), growth marketing, or UX optimization in a B2B SaaS environment.
Strong proficiency in A/B testing platforms (e.g., Google Optimize, Optimizely, VWO).
Experience with website analytics tools (GA4, Looker, Heap, Mixpanel) and user behavior tracking tools (Hotjar, Crazy Egg, FullStory).
Strong understanding of SEO-driven CRO strategies and landing page optimization.
Data-driven mindset with experience in funnel analysis, form optimization, and lead conversion.
Basic knowledge of HTML, CSS, and JavaScript to work effectively with developers (coding not required but a plus).
Experience optimizing multi-step sign-up flows, demo request pages, and lead gen forms.
Strong ability to interpret data, present findings, and recommend actionable CRO strategies.
Excellent cross-functional collaboration skills with SEO, Growth, Product, and Engineering.
Passion for experimentation and continuous improvement.