Brand Marketing Manager (Digital)

About The Role

We’re on the lookout for a Brand Marketing Manager (Digital) to join our team in a remote role based in Canada. The ideal candidate will be a seasoned brand marketer with a strong focus on digital and social channels.

Reporting to Director, Brand and Creative, you’re going to be a part of a team that shares KOHO’s mission of empowering a generation of Canadians to make financial progress with the world.

What You’ll Be Doing

• Align social media strategies with overarching marketing objectives

• Craft strategies to manage and enhance our online reputation on key platforms, such as Reddit

• Collaborate with creative teams to produce high-impact, on-brand assets

• Work with customer service to address customer inquiries, concerns, and feedback effectively

• Develop our platform strategy for our social channels

• Partner with the product marketing team to elevate online visibility for product launches

• Brief and collaborate with influencers to create impactful and authentic content

• Work with external agencies to design and execute digital and social campaign components

Who You Are

• Developed social media strategies from the ground up

• Passionate about understanding and adapting to the evolving landscape of social and digital channels

• Experience collaborating with influencers to create authentic content

• Data-driven and proficient with analytics platforms

• Experience briefing creative teams to achieve optimal results

• Excel in crafting high-impact content for social and digital platforms

• Hands-on experience working with TikTok, Reddit, and Meta

• Proven track record of building communities and content, both in agency and in-house settings

• Thrive in dynamic environments where each day presents new challenges

Nice to haves

• You might also excel on camera

• Experience in the financial services sector

• Established relationships with Canadian influencers

• Present a portfolio showcasing exceptional work