Brand Designer

POSITION SUMMARY 

The Senior Brand Designer will lead the development and execution of branding and design initiatives, ensuring a cohesive and compelling brand identity across all touchpoints. You will collaborate with cross-functional teams and play a critical role in shaping and managing UpKeep’s visual identity.

LatAm based candidates.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

• Brand Strategy & Identity Design:

  • Develop and refine visual brand guidelines, ensuring consistency across all platforms and mediums.

  • Design illustrations, images, color palettes, and other brand assets that align with the company's guidelines.

  • Translate brand strategy into innovative and engaging visual concepts.

• Creative Direction:

  • Lead and oversee creative projects, from concept to execution, ensuring high-quality design standards.

  • Collaborate with marketing, product, and content teams to create collateral, presentations, and web assets that enhance brand awareness and engagement.

  • Present ideas, concepts, and designs to stakeholders, incorporating feedback effectively.

• Cross-Functional Collaboration:

  • Partner with product design teams to ensure branding is seamlessly integrated into digital products and systems.

  • Work closely with all teams to develop brand-aligned materials, including advertising, social media, and promotional campaigns

EXPERIENCE  

• 5+ years of experience in brand design, with at least 2 years in a senior or leadership role.

• Proven track record of developing and implementing successful branding initiatives.

KNOWLEDGE

• Expert proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, or equivalent software.

• Strong understanding of typography, color theory, and layout principles.

• Excellent communication and presentation skills.

• Ability to manage multiple projects and prioritize deadlines in a fast-paced environment.

DESIRED BEHAVIORS 

• Strategic thinker with a passion for storytelling and brand building.

• Detail-oriented with a strong commitment to design excellence.

• Collaborative mindset and ability to inspire and lead teams. 

This role will receive a competitive annual rate. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location.