Associate Director - Events Marketing

The big picture: Axios is dedicated to providing trustworthy, award-winning news in an audience-first format. Axios Events brings this journalism to life, delivering analysis of the most consequential trends shaping our world.

Why it matters: The Associate Director, Growth will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Events.

Zoom in: As part of the Growth team at Axios, you’ll be collaborating with the Events and Creative Services teams to develop compelling promotions for major industry events. Responsibilities include:

• Planning and executing marketing campaigns to:

  • Generate RSVPs and viewership

  • Increase awareness and interests of our Events offerings

• Leveraging paid and organic channels such as house ads, email, social media, display, paid search and content marketing.

• Partnering with the Events team to develop plans and messaging and monitor campaign results.

• Collaborating with Audience Development to post on Axios social media accounts.

• Initiating and managing A/B tests to improve conversions and engagements in the registration flow.

• Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads.

• Creating and deploying marketing emails to attract event registrations.

• Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis.

• Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns.

• Occasional travel to support event media capture and promotion.

The details: The ideal candidate has an entrepreneurial spirit, a passion for Axios’ mission, and the following skills:

• Experience in marketing live and virtual events

• Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams

• Strong understanding of audience segments and journey through the conversion funnel

• Strong analytical skills and a knack for using data to make decisions

• Excellent communication and project management skills

• Creative thinking and a bias for action

• Basic understanding of HTML and CSS a plus

• Hands-on experience with Google Analytics, Looker, and/or an ESP a plus

Starting salary for this role is in the range of $76,000 - $105,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

What Axios brings to the table besides salary:

• 401(k) with employer match

• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network

• Employer Health Savings Account (HSA) contribution for the high deductible health plan option

• Dental and vision coverage

• Primary caregiver 12-week paid leave

• Generous vacation policy, plus holidays

• One mental health day per quarter

• Annual learning and development stipend

• $100 monthly work-from-home stipend

• Tele-mental health services through Headspace

• OneMedical membership, including tele-health services

• Personal health advocacy resources through HealthAdvocate

• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility

• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies

• Increased work flexibility for parents and caretakers

• Virtual company-sponsored social events

• A strong and positive work environment

• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.