Content Marketing Manager / Specialist

About the role

We are seeking a proactive and versatile Content Marketing Manager to spearhead our content initiatives at a rapidly-growing, remote-first organization deeply embedded in the Ethereum and Web 3 ecosystems. This role is ideal for a self-starter with a solid understanding of Web 3 culture including knowledge and being able to communicate effectively on more technical Web 3 topics.

Our Ideal candidate is someone who thrives in a globally-distributed team, and is confident in working independently to directly create, curate, and manage content across multiple platforms and brands within the Nethermind Ecosystem. This role will include a path to grow into a more strategic role managing broader content marketing strategies.

Having a keen eye and attention for detail is crucial as well as having a passion for storytelling and words. This role requires a blend of creativity, project management, and analytical skills to ensure our content engages our audience and aligns with our brand values.

This position offers a unique opportunity to join our marketing team and to be at the forefront of technological innovation, creating impactful content that drives awareness and adoption of blockchain infrastructure and tooling. You’ll work in a dynamic environment where your input, expertise will contribute significantly to our goals to expand and maintain our reputation as innovative market leaders in the industry.

Key responsibilities

• Content Strategy and Execution:

  • As part of the marketing team, develop and implement targeted content strategies that align with our brand goals and business objectives.

  • Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions.

  • Coordinate and lead the creation of a variety of content from start to finish on all our communications channels including technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases, event collateral.

  • Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and other social media channels.

• Content Management:

  • Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints.

  • Maintain a content calendar to ensure consistent content delivery and engagement across all platforms.

• SEO and Analytics:

  • Implement SEO best practices to enhance content visibility and drive organic growth.

  • Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies.

• Community Engagement and Market Research:

  • Actively engage with the Ethereum ecosystem and broader Web3 communities to stay abreast of hot topics and emerging trends.

  • Conduct competitor and market research to inform content decisions and strategic directions.

• Leadership and Team Management

  • Support the building, mentoring, and managing of a junior marketing interns and content specialists

Must haves

• 3 - 5+ years of experience in content marketing roles, with a proven track record of developing and executing high-impact content strategies in the blockchain industry. Candidates with less experience may be considered for the Content Marketing Specialist role.

• Experience with B2B, B2D, B2C marketing campaigns in the blockchain space.

• Lives and breathes Web 3/ onchain marketing.

• Deep understanding of the Ethereum ecosystem, Web 3/ onchain culture, and the underlying values and principles of blockchain technology.

• Fluent in English with exceptional writing and editing skills.

• Strong project management skills, with the ability to manage multiple content initiatives simultaneously and meet deadlines in a fast-paced environment.

• Strong teamworking skills and the ability to collaborate with others to achieve content marketing goals.

• Ability to brief designers and heaps of creativity to create content in a range of engaging formats.

• Excellent verbal and written communication skills with high attention to detail.

• Creative and strategic thinking with the ability to lead projects and collaborate effectively across multiple departments.

• A strong drive to understand complex technologies and a proactive approach to work.

• Understanding of basic SEO and how they apply on social media platforms.

• Good understanding of Twitter, LinkedIn, TikTok, Farcaster, YouTube and Instagram.

• Experience using CRM software and social scheduling tools.

Nice to haves

• An advanced degree (e.g., MBA or Master's in Marketing, Communications, or a related field)

• Experience with more advanced SEO best practices and tools, such as keyword research, on-page optimization, and link building strategies.

• Familiarity with content management systems (CMS), such as WebFlow.

• Experience with any of these tools: Notion, Hubspot, Salesforce, Apollo.

• Bachelor's degree in marketing, communications, journalism, or a related field.